27 Sep
|
Kamin Science Center
|
Montreal
27 Sep
Kamin Science Center
Montreal
We are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.
We work in a quick-paced market that requires quick turnarounds. The ideal candidate is knowledgeable, creative, and driven by a genuine desire to see his/her team succeed in achieving their full potential.
WHAT YOU'LL BE DOING
- Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
- Manage and be accountable to produce marketing campaigns for B2C and B2B audiences:
- Contribute to the marketing strategy including tactical mix, channel mix and messaging strategy
- Build communication plans, creative briefs and workback schedules
- Contribute to resource allocation
- Organize and lead kick-off meetings
- Review creative assets to ensure alignment with brand and campaign objectives
- Coordinate internal and external approvals, as well as implementation steps
- Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
- Deliver final assets on time and as per brief
- Monitor and analyze the performance of each promotional campaign
- Ensure the continuity and cohesion between the various marketing campaigns across product lines
- Manage multiple priorities while aligning deliverables with business needs and departmental objectives
- Collaborate efficiently and communicate on a regular basis with multiple internal and external partners to ensure alignment and proper prioritization (e.g. Creative, Copywriting, Consumer Growth and Engagement, Email marketing, E-commerce, Revenue Management, Sales, etc.)
- Support sales-specific initiatives requiring additional support (e.g. global material for product launches, trade events, partnerships, etc.)
- Ensure brand guidelines are respected throughout all touchpoints
- Liaise with Air Canada for cross-promotional opportunities
- Collaborate with Air Canada’s legal team to obtain clearance and approvals prior to each campaign launch
- Perform a consulting role, propose solutions, and provide the necessary support to the Manager, Marketing to carry out several marketing and communications projects
- Contribute to identify and implement process improvements
- Stay informed about industry activity and trends
WHAT YOU BRING TO THE TEAM
- University degree in Marketing or equivalent
- Minimum 2-3 years relevant marketing experience
- Experience working in an advertising agency an asset
- Experience in the travel industry an asset
- Excellent project management and organizational skills
- Excellent oral communication and writing skills (English and French)
- Resourceful and able to manage priorities and work under pressure
- Proficiency in Office 365
- Experience working with Jira project management system an asset
📌 Marketing Specialist (Montreal)
🏢 Kamin Science Center
📍 Montreal