Make people stop scrolling and start booking.
FAB runs 12 hospitality concepts across Toronto, Ottawa and Meaford
We're looking for a marketer who creates content people share, save and show up for, and who can connect every viral moment to a full room
This role is for someone ready to prove themselves: you'll have brands to grow, a direct line to ownership, and a role that grows as rapid as your results

What you'll own
TikTok-first content engine:

build our brands on TikTok, then adapt the winners for Instagram Reels, Stories and YouTube Shorts. Think in hooks, series and recurring formats, not one-off posts.
Creators and community:

run influencer, creator and UGC partnerships, and turn our staff, regulars and big nights into content
Trend radar:

spot trends early, act on them within hours, and bring leadership case studies of what's working in hospitality and beyond, whether platforms, formats or menu ideas made to be filmed
Creative direction:

set a sharp visual identity for each brand across digital, signage, menus and print
Tentpole moments:

turn the biggest nights of the year into campaigns people talk about
Full-funnel strategy:

connect content to OpenTable, email, paid, partnerships and local store marketing so attention becomes reservations
AI-powered workflow:





use AI to produce more content, test faster and learn what performs
Results:

track reach, engagement, bookings and revenue, then scale what works and cut what doesn't

What you get
Industry leading compensation:

We're on a mission to build the next 20 years of our business and our people are the ones that get us there.
Real resources:

a content budget and the freedom to spend it where it performs
Speed:

you report directly to the Vice President and Ownership, with minimal red tape between an idea and making it come to life.
A real growth path:

hit your targets and you'll continue to progress. That's our commitment to you.

Who you are
A content creator with a strategist's brain who has made content that has gone viral, and can show the numbers
Hands-on behind the camera: you shoot, edit and publish without waiting on an agency
An entrepreneur at heart who thinks like an owner, moves rapid and is accountable for outcomes
Fluent in AI tools as part of your daily workflow
Experienced with OpenTable marketing
3+ years in marketing, with hospitality, food and beverage, or consumer brands a solid plus. A standout portfolio counts as much as years of experience.

📌 Marketing Manager Toronto
🏢 FAB Restaurant Concepts
📍 Toronto