Become a pivotal force in WestJet's Guest Retention & Engagement as an Intermediate Product Owner. This role is essential for shaping marketing automation and optimizing customer journeys through data-driven strategies. As an Intermediate Product Owner in CRM, you will focus on the design and technical aspects of customer communications.
Your work will involve building automated workflows and ensuring that every interaction reflects the WestJet brand's commitment to customer satisfaction. Partnering closely with CRM Strategists, you will translate complex needs into effective technical solutions that enhance the overall guest experience. Key Responsibilities:
Oversee the creation of automated communications and customer journeys
Collaborate with business stakeholders to define technical specifications
Manage and refine CRM product backlog for effective execution
Ensure seamless integration of marketing technology capabilities
Develop documentation for workflows and best practices Requirements:
3–5+ years in marketing automation or product ownership
Proficient with Adobe Campaign or similar tools
Solid skills in communication and project management
Must thrive in a quick-paced setting
Ability to solve technical issues collaboratively Drive transformational guest experiences using your CRM expertise at WestJet.