Who you are
- Experience: 5+ years in B2B product marketing
- Energy Domain Knowledge: Solid understanding of energy markets, grid dynamics, and DER technologies (e.g., energy storage, solar, demand response, load management) within the C&I; sector
- Messaging Expertise: Outstanding written and verbal communication skills with a proven track record of converting technical product features into business-value messaging, and demonstrated ability to use messaging to influence how key audiences and stakeholders think, feel, and act
- Stakeholder Alignment: Strong collaborative skills with demonstrated experience building trust and aligning with Sales and Client Success (CX) teams
- Experience marketing solutions to commercial and industrial customers (e.g. manufacturing, commercial real estate, healthcare, big box retail)
What the job involves
- We are seeking a Product Marketing Manager to own the positioning, messaging, and market-facing enablement for our Commercial &
- Industrial (C&I;) distributed energy solutions
- Example products in this solution set include: our emergency load response program (ELRP) offering in PJM, and our LMR offering in MISO
- Sitting at the intersection of product, sales, and energy market dynamics, you will translate complex, market-connected Distributed Energy Resource (DER) offerings into transparent,
high-converting narratives that drive customer understanding, acquisition and retention
- Positioning &
- Messaging: Develop value propositions, core messaging frameworks, and solution narratives tailored to C&I; facility managers, enterprise sustainability leads, and finance teams
- Sales &
- Client Success Enablement: Partner closely with Sales and Client Success to create high-impact materials, including pitch decks, solution sheets, battlecards, ROI calculators, and customer onboarding communications
- Domain &
- Market Intelligence: Stay current on energy market trends, regulatory shifts, and competitive moves in the DER space (demand response, storage, etc) to refine our market positioning
- Go-To-Market Execution: Lead product launches and feature updates for C&I; solutions, establishing success metrics and coordinating cross-functional deliverables
- Customer Storytelling: Work with Client Success to harvest real-world performance data and turn complex energy cost-savings into compelling case studies and customer testimonials
Benefits
- Competitive compensation package
- Unlimited leave for full-time employees
- Parental leave
- Comprehensive benefits package to promote health, wellness, and financial security
📌 Product Marketing Manager (Canada)
🏢 Voltus
📍 Canada