Become the Strategic Marketing Vice President at Wawanesa, focusing on customer acquisition and digital growth within a hybrid work model. Set the course for the Direct-to-Member business's marketing landscape.

In this new position, you'll utilize your extensive experience to create a comprehensive growth strategy while integrating cross-departmental collaboration. Your leadership will be vital in optimizing marketing channels and enhancing customer experiences, ensuring compliance and brand alignment across initiatives. Take the lead in fostering a data-driven culture that enhances member engagement and profitability.

Key Responsibilities:
• Drive D2M growth through targeted marketing initiatives
• Establish governance and technology for marketing operations




• Optimize digital and traditional marketing channels
• Build a skilled marketing team focused on performance
• Oversee compliance with internal and external standards

Requirements:
• 12-15+ years of senior marketing experience
• Expertise in managing marketing budgets and agency relationships
• Solid abilities in customer analytics and attribution
• Preferred experience in financial services or insurance
• Bachelor's degree in a relevant field; MBA valued

Lead Wawanesa's marketing function and create strategies that resonate with members.
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📌 Strategic Marketing VP at Wawanesa (Alberta)
🏢 Wawanesa Insurance
📍 Alberta