About Array
Array is an award-winning creative agency based in Nanaimo, BC, focused on helping organizations grow through thoughtful strategy, strong design, and digital experiences that perform.

For more than 16 years, we've partnered with municipalities, nonprofits, developers, construction companies, hospitality brands, and purpose-driven organizations across North America. Our team blends brand strategy, graphic design, web development, accessibility, and marketing into cohesive solutions that create real impact.

We care deeply about the quality of our work, the relationships we build, and creating an environment where talented people can continue to grow creatively and professionally.

The Opportunity
We're looking for a Digital Marketing Strategist to join our team and help lead the performance marketing side of Array.

This role is ideal for someone who understands that successful digital marketing is about more than launching campaigns. You can look at the bigger picture, understand a client's business and goals, develop a strategy, execute it, analyze performance, and continually identify opportunities to improve results.

You'll work across a diverse client portfolio, primarily leading Google Ads, SEO, digital strategy, analytics, reporting, and ongoing optimization. You'll also collaborate closely with our designers, developers, strategists, and account team to ensure campaigns connect with the broader brand and digital experience.

This is a hands-on senior role. We're looking for someone equally comfortable developing strategy, working directly inside advertising and analytics platforms, reviewing performance data, writing campaign content, and sitting down with a client to explain what's working, what isn't, and what we should do next.

What You'll Be Doing

Develop digital marketing strategies based on client goals, audiences, budgets, and opportunities

Plan, build, manage, and optimize Google Ads campaigns, including Search, Display and other relevant campaign types

Conduct keyword, competitor, audience, and market research to inform campaign strategy

Develop campaign messaging and digital ad copy in collaboration with Array's creative team

Coordinate the development of campaign assets with designers and other team members

Monitor campaign performance, budgets, conversions, and overall effectiveness

Continually test and optimize campaigns to improve performance and return on investment

Identify current digital marketing opportunities within existing client accounts

SEO & Organic Search





Develop and execute on-page and technical SEO strategies

Conduct keyword research and search opportunity analysis

Develop and optimize metadata, page structure, and website content

Provide SEO-focused content recommendations and copywriting support

Conduct technical SEO audits and identify opportunities for improvement

Work directly with Array's development team to coordinate technical SEO improvements

Support backlink, citation, directory, and local search strategies

Monitor organic search performance and adapt strategy based on results

Consider evolving search behaviours, including AI-driven search and discovery, as part of ongoing SEO strategy

Analytics, Reporting & Optimization

Monitor digital performance through platforms such as Google Analytics 4, Google Ads, Google Search Console, and related tools

Develop clear, useful client reporting that goes beyond simply presenting data

Analyze campaign and website performance to identify trends, opportunities, and areas requiring attention

Translate analytics into actionable recommendations

Lead monthly or quarterly digital strategy conversations with retainer clients

Ensure tracking, goals, conversions, and reporting are configured appropriately

Communicate directly with digital marketing clients by email, phone, video, and in-person meetings

Build strong relationships with ongoing retainer clients

Clearly communicate strategy, results, recommendations, and next steps

Support digital marketing renewals, estimates, and proposals

Work with Array's leadership and account team to scope new digital marketing opportunities

Identify opportunities to expand or improve services where they can meaningfully support a client's goals

Communicate changes in scope, budget, priorities, or client needs with senior management

Write and refine digital advertising, landing page, SEO, and campaign content

Provide copywriting support for websites, campaigns, taglines, naming, and other marketing initiatives when required

Collaborate with designers to ensure campaign creative supports performance objectives

Collaborate with developers on landing pages, conversion tracking,



technical SEO, and website improvements

Contribute digital expertise during broader brand, website, and marketing strategy projects

Review and provide guidance on work completed by junior digital marketing team members as the department grows

What We're Looking For

3+ years of professional digital marketing experience, ideally within an agency environment

Demonstrated experience managing Google Ads campaigns and meaningful advertising budgets

Strong knowledge of SEO, including on-page, technical, content, and local SEO

Strong working knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and digital reporting

Experience developing digital marketing strategies—not simply executing campaigns

Ability to analyze performance data and turn it into clear recommendations

Strong writing and content development skills

Experience communicating directly with clients and presenting marketing results

Ability to manage multiple accounts, campaigns, deadlines, and priorities

Strong attention to detail and accountability

Curiosity and a willingness to stay current as search, advertising platforms, analytics, and AI continue to evolve

A collaborative mindset and an interest in working closely with creative, development, and strategy teams

Bonus Points

Google Ads certifications

Experience working with WordPress websites

Experience with conversion tracking and Google Tag Manager

Experience with landing-page strategy and conversion rate optimization

Experience with Meta Ads or other paid social platforms

Experience with HubSpot or other CRM/marketing automation platforms

Understanding of website accessibility and WCAG 2.2 Level AA

Experience working with municipal, nonprofit, construction, development, tourism, or qualified-services clients

Why Join Array?

Hybrid work environment based in Nanaimo, BC

Opportunity to take ownership of an established digital marketing portfolio

Collaborative team of strategists, designers, developers, and marketers

Opportunity to influence and grow Array’s digital marketing offering

Support for professional development and continued learning

A studio setting where strategy, creativity, technology, and measurable performance work together

We're looking for someone who gets genuinely curious about a client's business and sees digital marketing as an ongoing process of learning, testing, improving, and finding opportunities.

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📌 Digital Marketing Strategist (British Columbia)
🏢 Meet Array
📍 British Columbia