Company Name – Sailun Tire Americas

Position Reporting To – Senior Marketing Manager

The Role

Reporting to the Senior Marketing Manager, the Senior Events Specialist is responsible for leading North American experiential activations across B2B and B2C audiences, including large scale events and national trade shows. This role owns the strategy, planning, execution, and performance evaluation of all trade shows, events, and experiential programs across North America.

What You’ll Do

Lead end to end strategy and execution across Sailun North America’s national event, conferences and tradeshow portfolio, including concept development, planning, delivery, and performance measurement

Manages all other Company related events i.e. townhall, and other internal related events

Manage vendor and agency partnerships, including selection, negotiation, performance management, and cost control

Manage vendor and agency partnerships, including selection, negotiation, performance management, and cost control

Own event and tradeshow budgets, including financial planning, cost forecasts, and recommendations to optimize spend and ROI

Acts as the primary experiential partner to Sales Leadership, aligning event objectives with commercial priorities and customer engagement goals

Establish and maintain standardized playbooks for event planning, execution, logistics, and post event evaluation to enable consistency and scalability

Oversee the online merchandise and POS store portal support Sales with tradeshows and customer engagement activities





Provide on site leadership and decision making authority at all major events, trouble shooting issues and ensuring seamless activation

Define and measure key event performance and present insights post events to inform future experiential decisions

Monitor industry trends and activations to drive continuous improvement and innovation in our event programs

Prioritize and manage ad-hoc requests and special projects in the events and tradeshow space as needed

Core Competencies

Event and Experiential Leadership – You understand how to design and deliver live experiences that reinforce brand positioning and support commercial goals

Operational Excellence – You are comfortable managing complex logistics, tight timelines, and high visibility activations

Vendor & Partner Management – You lead agencies and suppliers with clear expectations, accountability, and cost discipline

Cross Functional Collaboration – You work effectively with Sales, Product, Marketing, Logistics, and with external partners

Budget & ROI Accountability – You are comfortable owning event budgets and evaluating effectiveness to inform future investment decisions

Your Background

A bachelor’s degree in Marketing, Communications, or related field

6-8+ years of progressive experience in events, tradeshows, and experiential marketing

Demonstrated experience leading large scale events or national tradeshows

Solid experience managing vendors, budgets, logistics, and onsite execution

Tire or automotive experience is an asset

Travel

Up to 30% of travel – Majority in USA and Canada

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📌 Senior Events Specialist (Ontario)
🏢 Sailun Tire Americas
📍 Ontario