OverviewRoveir, also the parent company of Roveia, is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems. From early-stage disruptors to 8-figure consumer brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok. Our clients include B2B SaaS companies, mobile apps, eCommerce brands, and health startups. We’re fully remote, globally distributed, and focused on growth that drives real business outcomes - not vanity metrics.The RoleWe’re hiring aPerformance Marketing Lead (PML)to own and leaddemand generation for B2B tech companies. This role sits at the intersection ofstrategy, execution, and client leadership. You’ll oversee paid acquisition programs, guide strategy, and act as the strategic owner for a portfolio of B2B tech accounts. You’ll report directly to theHead of Marketingand work closely with the founder, and creative teams to drive qualified pipeline and measurable revenue growth for our clients.What You 'll DoLead demand generation strategy for B2B SaaS and tech clients across paid channels (LinkedIn, Google, Meta, YouTube; others as needed)Own client relationships as the primary strategic point of contact for performance marketingRun and lead strategy calls, performance reviews, and roadmap planning with founders, CMOs, and marketing leadersOversee campaign execution with performance marketers to ensure alignment with pipeline and revenue goalsAnalyze performance data, translate insights into action, and proactively recommend optimizations and experimentsEnsure strong reporting, attribution clarity, and KPI alignment (SQLs, pipeline, CAC, LTV, ROAS,



etc.)Identify retention, expansion, and upsell opportunities within existing accountsCollaborate closely with creative, analytics, and sales to improve messaging, funnels, and conversion pathsHelp refine internal processes, playbooks, and demand-gen frameworks as we scaleWhat We 're Looking ForAgency experience leading performance marketing accountsProven success driving demand generation for B2B SaaS or B2B tech companiesStrong client-facing communication skills - comfortable leading frequent video callsFluent English communication skills required (verbal & written)Hands-on experience with LinkedIn Ads, Google Ads, and Meta (YouTube a strong plus; TikTok optional)Abilityto think beyond channel tactics and connect paid media to pipeline and revenue outcomesComfortable working independently in a quick-paced, fully remote environmentExperience collaborating across creative, analytics, and paid media teamsWhat We OfferRemote-first, globally distributed teamOwnership and autonomy over high-impact B2B demand gen programsOpportunity to shape and scale the B2B performance marketing functionExposure to high-growth tech companies and complex acquisition challengesWork directly with experienced operators and former Facebook/Tesla talentCompensation$55,000 – $75,000 CAD annually, based on experience and role scope.Hiring ProcessApplication Review: We’ll review your application.First Interview: If selected, we 'll schedule an interview todiscuss your background, the role, and any questions you haveSecond Interview: You 'll meet with a senior team member, another team lead, or the CEO.Culture Interview: Finally, you’ll meet with some of our team members to see if we ’re a good fit for each other.Apply now and help us scale great companies through performance-driven marketing.#J-18808-Ljbffr

📌 Performance Marketing Media Buyer - C$55,000 - C$75,000 A Year - Remote (Toronto)
🏢 Roveir
📍 Toronto