The Sobeys family is looking for a passionate and experienced marketing qualified to join our team as a Sponsorship Specialist. In this role, you will help bring our grocery brands to life through a dynamic portfolio of sports, community, and cultural partnerships. You'll play a key role in managing day-to-day partner relationships, developing and executing integrated sponsorship programs, and delivering impactful experiences that connect with customers and support our broader business objectives.

Individual Accountabilities:

- Lead the execution of Sobeys' sponsorship strategy through integrated marketing programs that prioritize sales growth, strengthen brand awareness, and deepen customer engagement.

- Build and manage day-to-day relationships with sponsorship partners, ensuring contractual rights are fulfilled and partnerships deliver business value.

- Collaborate with internal teams and external agencies to develop, execute, and optimize sponsorship marketing campaigns, including Scene+ integration and supplier-funded programs.





- Lead the development of marketing briefs, creative execution, project timelines, budgets, and approvals to ensure flawless program delivery.

- Manage sponsorship partner requests, internal communications, marketing calendars, and project tracking to support successful program execution.

- Partner with Media, Insights, and external agencies to measure campaign performance and identify opportunities to optimize future sponsorship activations.

Position Requirements:

- An Undergraduate Degree

- Minimum 7 years of relevant work experience in marketing, advertising, sponsorship, or retail / merchandising environment

- Proficient in Microsoft Office Suite

- Passion for marketing, sponsorship, and the emotional connection of food, family, + experience

- Knowledge of digital platforms

- Excellent oral and written communication skills

📌 Sponsorship Specialist (Dartmouth)
🏢 Sobeys
📍 Dartmouth