At Varicent, we’re not just transforming the Sales Performance Management (SPM) market— we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2.

Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more.

Innovate with Purpose: Build impactful solutions for customers worldwide.

Join Excellence: Work in a diverse, collaborative, and innovative team.

Shape the Future: Lead in redefining revenue optimization.

Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.

Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results.

This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.

What You Will Be Doing

Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives

Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio

Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities

Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations

Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement

Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies

Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research,



content creation, enablement, and operational effectiveness

Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance

What You Bring

12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets

7+ years of Product Marketing experience , including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches

3+ years of experience leading and developing Product Marketing teams , including managing senior individual contributors, people leaders, or Product Marketing managers

Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation

Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives

Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies

Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation

Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience

Nice to Have

Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories

Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions

Experience engaging industry analysts, strategic partners, customer communities, or industry associations

MBA or advanced business degree

Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms

Success Outcomes First 90 Days

Develop a comprehensive understanding of Varicent’s products, customers, competitive landscape, and go-to-market strategy

Build relationships with Product, Sales, Customer Success, Marketing, Alliances, and Executive stakeholders

Assess existing positioning, messaging, launch processes, enablement programs, competitive intelligence, and Product Marketing operations

Establish clear team priorities, objectives, and success measures aligned to business goals

Within 6 Months





Deliver updated messaging and positioning frameworks that improve alignment across customer-facing teams

Strengthen product launch and go-to-market processes through improved cross-functional coordination and execution

Implement scalable product marketing frameworks for enablement, competitive intelligence, market research, and commercialization activities

Demonstrate measurable adoption of AI-enabled workflows that improve team efficiency and content development processes

Support pipeline growth and sales effectiveness through targeted enablement and market-facing initiatives

Within 12 Months

Establish Product Marketing as a strategic driver of revenue growth, market differentiation, and product adoption

Demonstrate measurable impact on pipeline generation, sales effectiveness, customer engagement, and business growth initiatives

Strengthen Varicent’s category leadership through differentiated positioning, thought leadership, analyst engagement, and market presence

Build a scalable, high-performing Product Marketing organization with strong operational discipline and transparent business impact

Enable consistent go-to-market execution across products, solutions, and strategic growth initiatives

This posting is for an existing vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.

Overview of Benefits

Health & Wellness

— Comprehensive medical, dental, and vision coverage tailored to your local needs

Time Off

— PTO and public holidays to rest, recharge, and do what matters most

Volunteer Days

— Dedicated time to give back and support the communities that matter to you

Ignite Days

— Dedicated learning days to support continuous growth, skill development, and professional learning

Financial

— Compensation that reflects your market and your value

Retirement

— Retirement plans designed to help you build long-term financial security

Tuition Assistance

— Invest in your growth with support for continuing education and professional development

Flexibility

— Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact.

📌 Sr. Director, Product Marketing (Winnipeg)
🏢 Varicent
📍 Winnipeg