CIBC is looking for a Vice-President of Media and Owned Channels to lead its innovative media strategy. In this role, you will enhance CIBC's brand reach through cutting-edge marketing solutions.

As a key leader, you will be accountable for overseeing owned channels and managing a diverse team of media professionals. Your focus will include developing forward-thinking media strategies utilizing generative AI and data analytics. Collaborating with various stakeholders, you will ensure that CIBC's marketing efforts align with its strategic priorities and drive impactful results.

Key Responsibilities:



• Drive performance marketing and digital media optimization • Shape the framework for media partnerships and investments • Integrate data analytics into real-time media decisions • Foster a culture of continuous optimization and agile methods • Manage significant marketing budgets with ROI focus

Requirements: • 12–15+ years in integrated marketing leadership • Expertise in media ecosystem and generative visibility • Solid familiarity with agile marketing frameworks • Effective in managing complex agency relationships • Exceptional communication and leadership skills

Lead CIBC's marketing efforts by combining your creativity with strategic execution to achieve outstanding outcomes.

📌 CIBC VP of Media and Owned Channels (Toronto)
🏢 CIBC US
📍 Toronto