Join EQ Bank as the Director of Brand Governance, where you'll define and oversee a robust brand strategy. Shape the banking landscape with innovative branding practices in a hybrid work model.

As the Director of Brand Governance, your role will focus on creating a cohesive brand strategy that communicates EQ Bank's values and services effectively. You’ll manage brand architecture and naming conventions, ensuring that every touchpoint aligns with the bank's mission. This is an exciting opportunity to influence how Canadians interact with their banking services.

Key Responsibilities: • Lead the definition of brand strategy and architecture • Own naming principles and oversight for product clarity • Create brand governance frameworks and training • Facilitate cross-team collaboration on branding • Guide messaging and design systems to enhance user experience

Requirements: • Degree in marketing or business-related discipline • At least 5 years in brand management • 3+ years influencing senior leaders • Extensive knowledge of branding and customer experience • Robust judgment and analytical skills

Drive EQ Bank's brand forward through innovative strategies and governance.

📌 Director of Brand Governance at EQ Bank (Winnipeg)
🏢 eqbank
📍 Winnipeg