Job Title: E-Commerce – Digital Marketing Professional

Job ID:90405

Location:Winnipeg, Manitoba What you will be doing: E-Commerce and Website - Take day-to-day ownership of our nopCommercewebsite setting.

- Manage product pages, categories, specifications, images, downloads and content.
- Improve navigation, search, landing pages, account registration, quote requests and conversion.
- Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
- Continuously improve the customer experience based on data rather than aesthetics alone. SEO & Analytics - Manage Google Analytics 4, Google Tag Manager and Google Search Console.
- Improve technical and on-page SEO.
- Monitor indexing, metadata, structured data, internal linking, site searches and page performance.
- Identify products and categories customers are searching for and turn those insights into commercial opportunities.

Revenue

Operations - Help implement and manage FDL’s CRM/lead-management process.

- Ensure digital inquiries and leads are assigned, followed up and tracked.
- Build dashboards showing:




- leads by source; - quotations and quote value; - quote-to-order conversion; - sales by channel/campaign; - customer activity; - e-commerce performance; and - unresolved opportunities.
- Work with Sales and Customer Service to improve lead follow-up and conversion.

Digital Sales

Growth - Work with Marketing to measure the effectiveness of LinkedIn, Facebook, Instagram and email campaigns.

- Build campaign landing pages and conversion paths.
- Help develop FDL’s Project Direct online sales model for larger commercial orders.
- Identify opportunities to increase repeat purchases, reactivate customers and improve online sales.
- Test automation and AI tools where they can measurably improve sales productivity.

What you must have

- B2B or B2C e-commerce management; - nopCommerce strongly preferred - other complex platforms such as Magento, Shopify, WooCommerce or comparable systems; - GA4, Google Tag Manager and Search Console; - technical and on-page SEO; - CRM and lead-management systems; - conversion-rate optimization; - website analytics and dashboards; - product/catalogue data management; - email and digital campaign attribution; - HTML/CSS fundamentals; - APIs, integrations or marketing automation.

📌 E-Commerce – Digital Marketing Professional (Winnipeg)
🏢 TEEMA Group
📍 Winnipeg