Job Type: Full-time, Permanent

Base Salary: $60,000–$72,000 per year Performance Bonus

Probationary Base Salary: $4,500 per month

Benefits: Extended health and employee insurance benefits

About the Role

We are an established importer and distributor specializing in frozen seafood and food products, serving retail, wholesale, and foodservice customers across Canada and the United States.

We are looking for an experienced Key Account Sales Representative with proven experience working with mainstream Canadian retail or grocery accounts.

Our priority is finding someone who understands how major retail organizations operate—including their purchasing processes, vendor requirements, product onboarding, promotions, and account management. Previous experience in the food industry is an asset, but is not required.

This is not an entry-level sales position. The successful candidate should be comfortable working directly with buyers and decision-makers and independently managing and developing key accounts.

Key Responsibilities

- Develop and manage mainstream retail and grocery accounts in BC and other assigned markets
- Identify and pursue new business opportunities with major retail chains
- Build and maintain professional relationships with buyers, category managers, and other key decision-makers
- Present products, pricing, promotional programs, and business proposals
- Negotiate pricing, promotions, listings, and sales programs
- Manage the sales process from initial chance through product listing and ongoing account development
- Monitor account performance, sales targets,



promotional activities, and new opportunities
- Coordinate with internal purchasing, logistics, warehouse, and administration teams to ensure successful execution of customer programs
- Maintain accurate sales forecasts, account information, and follow-up records
- Participate in customer meetings, store visits, trade shows, and other business activities as required

Required Qualifications

- Proven sales or account management experience with mainstream Canadian retail/grocery chains
- Direct experience working with major accounts such as Walmart, Save-On-Foods, or comparable mainstream retail chains is required
- Practical understanding of mainstream retail processes, including vendor onboarding, product listings, pricing, promotions, and account management
- Experience communicating and negotiating directly with buyers, category managers, purchasing teams, or other retail decision-makers
- Professional working proficiency in English, Mandarin, and Cantonese, with the ability to conduct business conversations effectively in all three languages
- Strong communication, presentation, negotiation, and relationship-management skills
- Self-motivated, organized,



and capable of independently managing accounts and priorities
- Valid driver's licence and ability to travel locally for customer meetings and store visits

Experience in food, frozen food, seafood, grocery, or CPG sales is considered an asset, but is not required.

Compensation & Benefits

- Probationary base salary: $4,500 per month
- Upon successful completion of probation, base salary of $60,000–$72,000 per year, based on experience and qualifications
- Performance-based bonus in addition to base salary
- Extended health and employee insurance perks
- Opportunities for increased responsibility and compensation based on performance and account development

Who We Are Looking For

We are looking for someone who already understands how mainstream retail business gets done.

You may come from food, consumer goods, household products, or another retail-focused industry. What matters most is that you have hands-on experience working with major retail accounts and understand their processes, expectations, and decision-making structure.

The ideal candidate is commercially minded, professional, organized, and confident communicating with buyers and decision-makers. You should be comfortable taking ownership of an account—from identifying an opportunity and presenting a proposal to negotiating the program, securing the listing, and developing the business over time.

Pay: $60,000.00-$72,000.00 per year

Advantages

- Dental care
- Extended health care
- Paid time off

Work Location: In person

📌 Key Account Sales Representative – Mainstream Retail (English, Mandarin, and Cantonese) (Richmond)
🏢 DW Enterprise
📍 Richmond