Overview Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary: Reporting to the Director of Customer Retention, the Program Manager, Loyalty will own our loyalty program end to end across both the GARAGE and DYNAMITE brands.

This is a true ownership role: you will hold P&L; accountability for the program, shape the long-term vision, lead a team, and work at the intersection of customer data, retention strategy, and experience design. Sitting within the Customer Retention function, you will serve as a key voice in understanding and retaining our customer base. You will partner closely with the teams and platforms that power our data ecosystem while leveraging a deep understanding of customer behaviour to make the loyalty program experience distinctly unique to GARAGE and DYNAMITE.

Main Responsibilities

- Own loyalty program vision, business case, P&L;, ROI, and performance; - Define program economics, rewards strategy, tier benefits, and value proposition; - Build forecasting models and multi-year projections; - Drive member growth, retention, engagement, and added incremental revenue; - Build and maintain a deep understanding of loyalty member cohorts, including CLV modelling, purchase frequency, cross-brand behaviour, and at-risk identification; - Translate data insights into actionable program decisions: tier progression, earning mechanics, redemption incentives, and churn interventions; - Partner with CRM and Customer Analytics to build segmentation frameworks that inform personalization,



lifecycle targeting, and retention opportunities across the member base; - Craft and own the end-to-end member experience and community events, including execution across all online and offline channels; - Ensure program consistency across the two brands, while keeping GARAGE and DYNAMITE offerings distinct and on brand; - Lead and galvanize stakeholders across CRM, Marketing, E-commerce, Retail, Finance, and Technology; - Support the development of direct reports.

Qualifications

- 6-10 years of experience in loyalty, CRM, customer strategy, management consulting or a related field, ideally within an omni-channel, international, and/or multi-brand retail, fashion, or consumer environment; - Educational background in marketing, business, economics, or related field; MBA preferred; - Demonstrated P&L; ownership and/or annual planning experience, with the ability to build business case decks from the ground up; - Strong hands-on analytical skills, and the ability to translate customer insights into tangible program improvements and measurable outcomes; - Excellent communication and stakeholder management skills, able to speak the language of tech/data teams as fluently as that of executive leadership; - A genuine passion for the customer experience and an eye for what makes a loyalty program feel meaningful, not just transactional; - Proven experience in team management. At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
- A comprehensive compensation package that includes performance-driven bonuses; - A group retirement savings program with employer matching; - Flexible group insurance with personalized coverage that meets your needs; - An employee discount at Garage and Dynamite; - Exclusive private sample sales; - A versatile vacation policy; - And more! GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People. Our promise… No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

📌 Loyalty Program Manager (Montreal)
🏢 Garage Collective
📍 Montreal