- 1. Lead cost - Cost per Lead (CPL) / Cost per acquisition (CPA).

- 2. Ad efficiency - Return on Ad Spend (ROAS).

- 3. Click-Through Rate (CTR)

- 4.

Conversion

Rate.

You Should Have:

- 1. 2-4 years of hands-on experience in media buying, performance marketing, growth marketing or digital customer acquisition.

- 2. Proven experience managing paid advertising campaigns across Meta Ads and Google Ads.

- 3. Demonstrated experience managing campaigns with conversion and revenue objectives, not only awareness or lead-generation objectives.

- 4. Demonstrated understanding of the full digital acquisition funnel from traffic through to customer conversion.

- 5.

Experience using data (Heatmap) to optimize campaigns for CPA, CAC, ROAS and conversion.

- 6.

Experience managing and optimizing meaningful advertising budgets.

- 7. Solid understanding of audience targeting, campaign structures, bidding strategies and conversion optimization.

- 8.

Experience working with CRM, analytics and/or marketing automation systems.

- 9. Demonstrated ability to analyze campaign and sales data and translate insights into commercial decisions.

Other Key Desirables:

- 1.

Experience working with multiple brands, products, services or business units.

- 2.

Experience in technology, SaaS, education, financial services, professional services or other digitally marketed businesses.

- 3.

Experience working directly with Sales teams to improve lead-to-customer conversion.

- 4.

Experience with LinkedIn Ads, Facebook Ads, YouTube Ads, TikTok Ads or other emerging advertising platforms.

- 5.

Experience with Google Analytics, Google Tag Manager, Meta Pixel/Conversions API and CRM-based attribution.

- 6.

Google

Ads, Meta Blueprint or other relevant certifications.

- 7.

Experience in growth marketing, revenue operations or performance-based acquisition.

Knowledge, Skills, and Competence:

1.



Knowledge:

- Performance marketing and digital customer acquisition.

- Paid advertising platforms and campaign optimization.

- Customer acquisition funnels and conversion-rate optimization.

- Lead qualification and sales conversion processes.

- Digital analytics, attribution and performance measurement.

- Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), ROAS and revenue attribution.

- A/B testing and growth experimentation.

- Customer behavior, audience segmentation and buying journeys.

2. Skills:

- Advanced proficiency in Meta Ads Manager and Google Ads.

- Strong analytical and quantitative skills.

- Campaign and budget optimization.

- Conversion-rate and funnel optimization.

- Data analysis using Excel/Google Sheets and analytics platforms.

- CRM and customer acquisition reporting.

- Performance reporting and commercial analysis.

- Cross-functional collaboration with Marketing, Sales, Creative, Product and SBU teams.

3. Abilities:

- Revenue-oriented: Thinks beyond leads and traffic and takes ownership of customer acquisition and revenue outcomes.

- Commercially minded: Understands the relationship between marketing spend, customer acquisition, conversion and revenue.

- Analytical: Uses data to diagnose problems, identify opportunities and make decisions.

- Outcome-driven: Measures success by business results rather than activity or vanity metrics.

- Experimental: Continuously tests, learns and improves.

- Strategic: Understands both the immediate campaign objective and the broader business goal.

- Accountable: Takes ownership of campaign performance from acquisition through conversion.

- Proactive: Identifies opportunities and problems without waiting for direction.

- Detail-oriented: Maintains high standards of accuracy in campaign setup, tracking and reporting.

- Execution-focused: Able to move quickly from insight to action and measurable results.

📌 Media Buyer (Campbellton)
🏢 Alliance Recruitment Agency
📍 Campbellton