Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Enterprise Enabling Functions

Pay Details: 115,600 - 163,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

The Senior Product Owner, Self-Serve is responsible for defining the vision and roadmap that deepens DIY capabilities within the TD Easy Trade mobile app for the next gen client. This role focuses on bringing new clients & activating existing clients, increasing app usage, and creating more value from the in-app experience by translating customer insights, research, data, and business priorities into a focused self-serve roadmap. Success requires strong judgment, stakeholder alignment, and the ability to balance near-term engagement optimization with longer-term platform and innovation goals within a regulated environment.

Owns the end‑to‑end product lifecycle, from discovery and definition through delivery, launch, and ongoing optimization.

Accountable for defining and evolving the product vision and roadmap in alignment with business strategy, customer needs, and market trends.

Leads cross‑functional execution with Technology, Design, QE, Marketing, Data,



and different Operations partners to deliver intuitive, high‑quality mobile experience for the TD Easy Trade app.

Uses quantitative and qualitative insights (analytics, experimentation, client feedback, market research) to identify self‑serve opportunities and inform decisions that will drive the TD Easy Trade roadmap.

Maintains and prioritizes a product backlog focused on increasing acquisition, improving activation, feature adoption, and overall client satisfaction.

Balances short‑term TD Easy Trade mobile optimization opportunities with longer‑term platform, scalability, and innovation initiatives.

Owns self‑serve‑related KPIs (e.g., new account growth, day‑0 funding & trading rates, 30 day funding rate, feature adoption) and drives measurable improvement against targets.

Ensures solutions meet regulatory, risk, and compliance requirements while maintaining a simple, seamless experience suitable for our next‑gen clients

Identifies and resolves delivery risks, dependencies, and impediments impacting the mobile roadmap.

Job Requirements

Undergraduate degree and / or product certificate required

5+ years' Product Owner or relevant delivery experience an asset

Demonstrated ability to translate customer needs and business objectives into transparent product vision, roadmaps, and well‑prioritized backlogs.

Proven experience owning and optimizing digital journeys,



with accountability for account growth, funding & trading usage.

Creating product distribution strategy, setting business targets, assessing performance against targets and identifying market and competitive opportunities to continuously grow the business.

Strong track record of driving measurable outcomes through data‑informed product decisions, using analytics, experimentation, and customer feedback to guide prioritization

Experience leading cross‑functional product teams to deliver complex initiatives across Product, Technology, Design, Marketing, Data, and Operations.

Strong understanding of mobile app UX principles and what constitutes a high‑quality & intuitive client experience.

Proven understanding of wealth management and financial product offering(s) and current processes for digital & assisted channel sales

Strong stakeholder management and influencing skills, with the ability to align diverse partners and make clear trade‑off decisions.

Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset

This position is required to be in the office 4 days per week

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience.

TD is deeply committed to being a leader in client experience, that is

📌 Senior Product Owner, Easy Trade, Self Serve (Winnipeg)
🏢 TD Bank
📍 Winnipeg