Enhance your career at SOTI as a Marketing Automation Specialist in Mississauga, where you'll lead the development of cutting-edge email campaigns and marketing workflows. This hybrid role is key to the Demand Generation team. At SOTI, the Marketing Automation Specialist plays a vital role in executing email and webinar campaigns using Pardot and Salesforce.
Your role will focus on building effective automated marketing programs while ensuring campaign accuracy and success metrics. Collaborate with cross-functional teams to align marketing efforts. Key Responsibilities:
- Design and maintain automated workflows for lead nurturing
- Execute targeted email campaigns with thorough testing
- Manage webinar logistics from registration to engagement tracking
- Provide analytical insights on campaign effectiveness
- Ensure compliance with email marketing regulations Requirements:
- Minimum 1-2 years experience in marketing automation
- Familiarity with Pardot or similar tools
- Strong data analysis and reporting skills
- Attention to detail in campaign execution and QA
- Understanding of best practices in email compliance Utilize your marketing skills to significantly impact SOTI’s campaign performance and growth.