Strategic Director of Marketing Operations (Canada)

Strategic Director of Marketing Operations (Canada)

27 Sep
|
Marapro
|
Canada

27 Sep

Marapro

Canada

Become the Strategic Director of Marketing Operations at CaptivateIQ and influence how sales performance is managed in high-growth environments. Drive automation and strategy to optimize marketing functions. You will architect and implement modern marketing operations strategies, focusing on AI-driven improvements and seamless integration with sales processes.

In collaboration with cross-functional leaders, you will ensure that operations yield measurable revenue impacts while advancing operational excellence within your team. Key Responsibilities:

- Redefine and automate marketing workflows for efficiency
- Lead data segmentation initiatives for targeted outreach
- Analyze and experiment with agile lead scoring systems
- Ensure alignment between marketing operations and sales teams
- Manage the overall marketing technology stack and campaigns Requirements:
- 10+ years in Marketing or Sales Operations, especially B2B
- Strong proficiency in HubSpot and Salesforce
- Proven track record in managing complex tech environments
- Hands-on experience with various AI tools and automations
- Understanding of BDR processes and prospect engagement Enable marketing excellence through strategic operations and AI initiatives at CaptivateIQ.

📌 Strategic Director of Marketing Operations (Canada)
🏢 Marapro
📍 Canada

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