Become the Strategic Marketing Vice President at Wawanesa, focusing on customer acquisition and digital growth within a hybrid work model. Set the course for the Direct-to-Member business's marketing landscape.

In this new position, you'll utilize your extensive experience to create a comprehensive growth strategy while integrating cross-departmental collaboration. Your leadership will be vital in optimizing marketing channels and enhancing customer experiences, ensuring compliance and brand alignment across initiatives. Take the lead in fostering a data-driven culture that enhances member engagement and profitability.

Key Responsibilities:



• Drive D2M growth through targeted marketing initiatives • Establish governance and technology for marketing operations • Optimize digital and traditional marketing channels • Build a skilled marketing team focused on performance • Oversee compliance with internal and external standards

Requirements: • 12-15+ years of senior marketing experience • Expertise in managing marketing budgets and agency relationships • Robust abilities in customer analytics and attribution • Preferred experience in financial services or insurance • Bachelor's degree in a relevant field; MBA valued

Lead Wawanesa's marketing function and create strategies that resonate with members.

📌 Strategic Marketing VP at Wawanesa (Winnipeg)
🏢 Wawanesa Insurance
📍 Winnipeg