Become the Strategic Marketing Vice President at Wawanesa, focusing on customer acquisition and digital growth within a hybrid work model. Set the course for the Direct-to-Member business's marketing landscape. In this current position, you'll utilize your extensive experience to create a comprehensive growth strategy while integrating cross-departmental collaboration.

Your leadership will be vital in optimizing marketing channels and enhancing customer experiences, ensuring compliance and brand alignment across initiatives. Take the lead in fostering a data-driven culture that enhances member engagement and profitability. Key Responsibilities:

- Drive D2M growth through targeted marketing initiatives
- Establish governance and technology for marketing operations




- Optimize digital and traditional marketing channels
- Build a skilled marketing team focused on performance
- Oversee compliance with internal and external standards Requirements:
- 12-15+ years of senior marketing experience
- Expertise in managing marketing budgets and agency relationships
- Strong abilities in customer analytics and attribution
- Preferred experience in financial services or insurance
- Bachelor's degree in a relevant field; MBA valued Lead Wawanesa's marketing function and create strategies that resonate with members.

📌 Strategic Marketing VP at Wawanesa (Edmonton)
🏢 Wawanesa Insurance
📍 Edmonton