It's an exciting time to join the marketing team at Pivotree. We've spent the past year rebuildingour GTM function and we need more hands on deck to help us execute.We are looking for someone who still lives and breathes human-made content. Our team andthe org at large uses AI a lot, and you'll have access to enterprise-grade Claude tools, processautomation tools, AI training, and internal support to help you upskill if you need it. That said, wehave no interest in churning out endless AI-generated blogs and LinkedIn posts because wethink that humans still want to hear from other humans. To that end, your application and yourportfolio need to showcase that you can think and write and create like a person, not like aRobot.The successful applicant will be able to understand our technical audience and our complexservice portfolio and translate that understanding into excellent content that earns attention,educates prospects, and makes it easy and enticing to work with Pivotree.What we doPivotree builds and manages the systems that get products from a database to a doorstep:product data, commerce platforms, integrations, and the operational work that keeps all of itWe sell to CTOs, CDOs, VPs of Ecommerce, and channel, merchandising, and data systemsleaders at commerce businesses in the mid-market and up. They're smart people working insideorg structures that make these problems hard to fix, which is why we don't publish content thattries to explain their own jobs back to them.What you'll doYou will excavate information from our team of in-house experts to create the type of contentthat gets us noticed and keeps us sticky in the minds of prospects who are in-market (important)and out-of-market (even more important).You will not be starting from zero. Here's what you'll have to work with from day one:Data vs. Commerce, our podcast. Each episode is ~20 minutes of an operator explaining something specific. You won't produce the show; we have an agency for that. You'll turn it into other content by taking that raw material (transcripts, clips) and getting it into the blog, onto LinkedIn, into landing pages, into ad copy, into whatever format the idea has earned.A robust messaging framework with a solid central idea and supporting pillars to draw from.An account intelligence program that gets us thousands of data points you can use for industry-specific content.Access to industry,



platform, and domain-specific experts — from our CTO to our industry leads to our frontline delivery team — who can help you identify the "what", "so what", and "now what".A martech and content production stack that includes HubSpot, Claude, Gemini, Riverside, Canva, Clay, Warmly, SEMRush, and access to a full-service design agency.We're open to using other tools, too.You will be primarily responsible for:Blog and organic discovery. You own what gets written, published, refreshed, and retired. Youshould already have opinions about AEO and GEO, and ideally you've been runningexperiments because you find the problem compelling.LinkedIn and executive ghostwriting. Social media is a big part of this and we're not doingthis well today, so you have an opportunity to completely overhaul the social strategy. You willown our company channel, plus writing as the executives and SMEs who don't have time orappetite to write. Ghostwriting is its own skill and it isn't the same as being a good writer.Secondary podcast/video content creation. Our production agency already handlesrecording, editing, and a lot of publishing. You'll pick up where they leave off by generatingadditional social media content, owning the channels they don't touch (like Instagram), andrepurposing our other expert-led videos.Landing pages, ad copy, and long-form. Campaign copy for the offerings we're launching,gated assets, the pages that have to convert. Range matters more here than volume. You won'tbe the only person doing this work on the team, so you won't get buried in publishing endlesscampaign pages with no time left over to be creative.Big ideas. If you have an incredible, sales-enabling content idea you can't produce yourself(because it needs advanced design, video production, front-end development, etc.) and there'sa solid business case for it, you'll be given the resources to get it done. You will be closest to thecontent strategy,



so we'll be looking to you for that inspiration.Who this is forYou've got 5+ years of relevant experience and a portfolio that proves range: something long,something short, something that had to convert, something that was written for a truly expertaudience. It's fine if your experience is not just content or even not just marketing. If you'vebeen a generalist or working in an adjacent discipline like demand gen and want to get focusedon producing human-led content while everyone else is outsourcing it to AI, we definitely want tohear from you. If you've never done marketing in your life but have the skills to get the job done,we're going to want to hear about that in great detail in your interview, but it doesn't exclude youfrom the shortlist.You don't mind being part of a small and scrappy team. We're not delusional — you won'tto do what's in the job description plus literally everything else that could reasonably be called"marketing" — but we all pitch in as required on tasks like new collateral creation, eventlogistics, and partner marketing support. If you write a blog post, you may also be the oneconfiguring and publishing that blog post. To make sure we protect our time, we use acustom-built PM system in Notion that helps everyone understand what's on their plate andwhat their true capacity looks like.You're passionate about keeping marketing human and you get the ick from AI-generated copy.You can spot the AI tells that casual observers miss, like every hypothetical situation happening"on a Tuesday", "pattern" and "shape" standing in for actual nouns, sound-register words forinvisible failure, everything being "worth naming" even when it isn't, and useless tee-up phraseslike "here's the thing". At the same time, you know how to use AI to make the work faster andbetter — just not the phrasing part (that was a human-generated em dash, by the way).You take the time to truly understand your subject matter before you write for an expertaudience. If you're writing about product taxonomy or the inner workings of a PIM, you'd ratherdelay a draft by two days than publish something a practitioner can see through immediately.You measure success in ways that matter to the whole business, not just post counts. You knowthat impressions and clicks aren't useful if they don't translate to target account engagement

📌 Content Specialist (Toronto)
🏢 Pivotree
📍 Toronto