Lead impactful paid social media strategies as an Expert Paid Social Specialist for a prestigious B2B SaaS company. Focus on campaign performance and conversion optimization while working closely with the Demand Generation team. In this hands-on freelance role, you'll manage and optimize campaigns primarily on LinkedIn and Meta/Facebook, with potential expansion into Reddit.

This position emphasizes both execution and strategic input to ensure effective demand generation across the customer journey, leveraging analytics for continuous improvement. Key Responsibilities:
Manage paid social campaigns on LinkedIn and Meta platforms
Oversee budgets, performance pacing, and bid optimization
Launch campaigns with creative and copy from internal sources




Optimize audience targeting, placements, and ad creatives
Collaborate with Demand Generation for improved pipeline results Requirements:
Robust experience in B2B SaaS paid social campaigns
Expertise in LinkedIn Ads and Meta Ads management
Proven experience with large paid media budgets
Detailed understanding of B2B demand generation
Solid independent working and communication skills Leverage your paid social expertise to enhance campaign success and impact for a B2B SaaS leader.

📌 Expert Paid Social Specialistb Saas Vancouver
🏢 Socket.dev
📍 Vancouver