Lead cutting-edge marketing initiatives for product launches at Payworks in Winnipeg as a Senior Product Marketing Manager. Your strategic vision will enhance customer engagement and product adoption in a flexible work model.
In this role, you will oversee the entire product launch process, ensuring all activities align with business goals and client needs. You will collaborate closely with various departments, transforming insights into actionable marketing strategies that drive business growth. Your organizational skills and proactive communication will be crucial in managing timelines and project deliverables effectively.
Key Responsibilities:
• Spearhead comprehensive product launches and cross-team alignments
• Establish explicit positioning and compelling messaging for products
• Facilitate collaboration between Product, Sales,
and Marketing teams
• Track product performance and refine strategies based on feedback
• Execute promotional initiatives to boost product visibility
Requirements:
• 7+ years in marketing, project management, or product management
• Proven success in managing multi-stakeholder projects
• Excellent copywriting and communication skills for various channels
• Familiar with AI tools for marketing and content creation
• Strong analytical skills to evaluate marketing success
Become a vital part of Payworks' dynamic team and drive impactful product marketing strategies that perk businesses across Canada.
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