Lead impactful paid social media strategies as an Expert Paid Social Specialist for a prestigious B2B SaaS company. Focus on campaign performance and conversion optimization while working closely with the Demand Generation team.

In this hands-on freelance role, you'll manage and optimize campaigns primarily on LinkedIn and Meta/Facebook, with potential expansion into Reddit. This position emphasizes both execution and strategic input to ensure effective demand generation across the customer journey, leveraging analytics for continuous improvement.

Key Responsibilities:
• Manage paid social campaigns on LinkedIn and Meta platforms
• Oversee budgets, performance pacing, and bid optimization
• Launch campaigns with creative and copy from internal sources




• Optimize audience targeting, placements, and ad creatives
• Collaborate with Demand Generation for improved pipeline results

Requirements:
• Robust experience in B2B SaaS paid social campaigns
• Expertise in LinkedIn Ads and Meta Ads management
• Proven experience with large paid media budgets
• Detailed understanding of B2B demand generation
• Solid independent working and communication skills

Leverage your paid social expertise to enhance campaign success and impact for a B2B SaaS leader.
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📌 Expert Paid Social Specialistb Saas British Columbia
🏢 Socket.dev
📍 British Columbia