CRM Manager – Fan Engagement Marketing

Location: Ontario Region, Canada only

Work Mode: Remote

Employment Type: Full-Time

Job Summary

We are seeking a CRM Manager to execute personalized, omni-channel marketing campaigns that drive fan acquisition and engagement. The role will manage customer journeys from strategy and audience definition through deployment, measurement, and optimization across channels such as Email, SMS, Push, Onsite, and Mobile App.

The CRM Manager will collaborate with Marketing, Data & Analytics, Digital Media, and external agencies/vendors to deliver targeted and data-driven fan engagement campaigns.

Key Responsibilities

- Manage and execute CRM/marketing journeys from strategy through deployment.
- Define campaign requirements including audience, segmentation, channels, flighting, and measurement.
- Execute campaigns across Email, SMS, Push, Web/Onsite, and Mobile App.
- Optimize targeting, personalization, campaign timing, and performance using analytics and insights.
- Manage campaign calendars, assets, deadlines, dependencies, and risks.
- Collaborate with Marketing, Data & Analytics, Digital Media,



and external vendors.
- Analyze campaign results and communicate insights and recommendations to stakeholders.

Required Skills

- 4 years of CRM, Digital Marketing, or Marketing Automation experience
- Hands-on experience with CRM campaign execution and journey orchestration
- Experience with audience segmentation, targeting, and personalization
- Experience with Email, SMS, Push, Web/Onsite, or Mobile App marketing
- Strong understanding of the MarTech ecosystem
- Experience working with customer data and campaign analytics
- Robust project management and stakeholder communication skills

Preferred Skills

- Adobe Experience Platform (AEP)
- Adobe Journey Optimizer (AJO)
- Customer Journey Analytics (CJA)
- CDP / personalization platforms
- Sports, entertainment, or fan engagement experience

Education

- Bachelor's degree with 4 years of relevant experience.
- Strong communication, organization, attention to detail, and ability to manage multiple projects are required.

📌 CRM Manager – Fan Engagement Marketing (Ontario)
🏢 Acunor
📍 Ontario