Company descriptionZenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we've been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.Publicis Media Canada is proud to be Great Places to WorkTM certified and recognized with Best WorkplacesTM for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyleOverviewAs a Senior Planner at Zenith, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes.



The Senior Media Planner's key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.ResponsibilitiesGather and analyze marketing, industry, and human insights data to determine the client's advertising and media needsCreate, update, and maintain all key media planning documents; responsible for updating/approving BCR and tracking media plan changes across planning systems (e.G., DDS, Prisma)Develop understanding of client's business and competitive landscapeAssist in developing budget allocations across media resulting in strategic and effective media plansPresent plans to the client brand group, with assistance of more senior media teamClearly communicate media objectives, strategies and executional guidelines to execution teamsWork closely with agency partnersMaintain strong relationships with media suppliers and stay abreast of market conditionsCampaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents,



including online campaignsUtilization and knowledge of syndicated media, research, and other data resourcesTake an active role in client education of the evolution of the media landscapeActive participation in internal and external status meetingsParticipate in the full financial workflow — collecting and inputting data, ensuring budgets remain accurate throughout plan changes, and validating that monthly billing is complete and delivered on deadlineAdded this pointQualificationsBachelor's degree; degree or concentrationin advertising, marketing, business administration, and communications preferred+3 years in a Media Strategy roleStrong written and verbal communication and presentation skillsDemonstrated experience in negotiatingAble to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressureDemonstrated critical thinking and problem-solving abilitiesStrong analytical abilities & proficiency in mathAbility to effectively utilize media research and reporting resourcesTechnical proficiency, particularly with media systems and MS Excel, Word and PowerPointAdditional informationZenith is an equal chance employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith, however, only those candidates selected for an interview will be contacted.

📌 Senior Media Planner (Toronto)
🏢 Zenith
📍 Toronto