About UsWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.Company DescriptionAbout UsWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.You will be joining a well recognised agency with credentials:Great Places to Work certified three years in a rowOnly communications company to be ranked in LinkedIn's Top 25 Great Places to Work2022 Media Agency of the Year2023 Media Agency of the Year finalistWhat We OfferWork Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a yearExtended long weekends throughout the year with an additional day off each long weekendWellness & Tech benefits to support what's most significant to youBirthday leaveExtensive Learning & Development opportunities,



including more than 15,000 learning programs via our online learning platform as well as a Career development AllowanceLocal and Global Mobility within the Publicis Groupe networkOverviewThe Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the chance to learn and grow in the emerging field of data strategy, data activation and data analysis.ResponsibilitiesIngest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for trackingLearn how to set up automated process for data extraction, via API, SFTP, SQL etc.Extract, transform and load data for ingestion into business intelligence platformsLearn how to build dashboards in business intelligence platformsBuild and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance trackingProvide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areasOpportunity to work across key business intelligence platforms for digital media, mainly DatoramaTranslate strategy into implementation tactics Data mapping and enhancementCreate segments relevant to objectives that can be pushed to relevant destinations for activationTranslate objectives into digital media measurement plansAnalyze and report on campaign performance through standardized ad-server attribution modelsLearn how to build simplistic algorithmic attribution models and implement themWork alongside data scientists to deploy more complex algorithmic attribution modelsMake data-informed recommendations for optimizing digital media and contentOpportunity to work on key attribution platforms such as Google's Data-DrivenAttribution model with DoubleClick, and proprietary Publicis Media platformsQualifications3-4 years' experience in Digital Media in Planning/Buying and/or 1 – 2 years Data Science experienceTechnically competent and capable of working with and learning new digital and tech platformsStrong numerical and analytical skillsDemonstrated ability to convert data analysis into meaningful action for brandsExperience with or strong knowledge of ad servers and web analytics platforms such asDoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe OmnitureEffective written and verbal communication skillsAbility to cope under pressure and deliver to tight deadlines autonomously.Additional InformationWe're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $45 - 50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

📌 Martech Data & Insights Specialist (Toronto)
🏢 Starcom Canada
📍 Toronto