Sales Representative / Estimator — Custom Metal Fabrication

$2,500/month + 5% Commission

Location: 80 Centennial Rd, Orangeville, ON, L9W 1P9

Company: Serpa Steel Custom Fabrication Inc.

About Serpa Steel

Serpa Steel Custom Fabrication Inc. is a custom metal fabrication company based in Orangeville, Ontario, providing fabrication solutions for industrial and commercial customers.

Our capabilities include

- Custom metal fabrication
- Welding and assembly
- Laser cutting
- Forming and bending
- Custom fabricated components
- Production and prototype work

We work closely with our customers from initial RFQ and estimating through fabrication and delivery, providing practical and reliable manufacturing solutions.

Role Overview

We are seeking a Sales Representative / Estimator with experience in metal fabrication, manufacturing, or industrial sales.

You will be responsible for developing new business across North America, building customer relationships, reviewing RFQs and drawings, preparing estimates and quotations, and following opportunities through the sales process.

This role is ideal for someone who understands both technical fabrication requirements and customer needs and is comfortable actively developing new business.

Key Responsibilities

Sales & Business Development

- Develop recent business opportunities across North America.
- Build and manage a strong pipeline of prospective customers.
- Identify and connect with manufacturers, contractors, purchasing teams, engineers, and other potential customers.
- Develop and maintain relationships with new and existing accounts.
- Follow up consistently on leads, RFQs, quotations, and open opportunities.
- Participate in customer meetings, site visits, networking opportunities, and industry events as required.

Estimating & Quoting

- Review customer RFQs, drawings, specifications,



and project requirements.
- Prepare accurate and competitive estimates and quotations.
- Evaluate material requirements, labour, fabrication processes, outside services, and project requirements.
- Work with the production and operations team to confirm manufacturing capabilities and lead times.
- Follow up on submitted quotations and obtain customer feedback.

Client Engagement

- Communicate directly with customers to understand project requirements and expectations.
- Discuss fabrication capabilities and potential manufacturing solutions with customers.
- Build long-term relationships with purchasing teams, engineers, project managers, contractors, and business owners.
- Maintain professional communication throughout the estimating and sales process.

Internal Collaboration

- Work closely with production and operations to ensure customer requirements are clearly communicated.
- Coordinate internally when technical clarification is required for estimating.
- Provide customer and market feedback to support quoting, production planning, and business development.
- Maintain accurate records of leads, quotations, opportunities, and customer activity.

Qualifications 1. Fabrication & Technical Knowledge

- Experience in metal fabrication, manufacturing, welding, machining, or a related industrial environment.
- Understanding of fabrication processes including welding, laser cutting, forming/bending, and assembly.




- Ability to read and understand engineering drawings, dimensions, tolerances, and specifications.
- Familiarity with different metals and fabrication requirements is an asset.

2. Sales & Business Development

- Previous experience in sales, estimating, business development, or account management.
- Ability to identify and develop new business opportunities.
- Strong customer relationship and communication skills.
- Experience following leads from initial contact through quotation and closing.
- Comfortable communicating with engineers, purchasing teams, contractors, project managers, and business owners.

3. Estimating Skills

- Experience preparing quotations or estimates for fabricated or manufactured components is preferred.
- Ability to understand material, labour, fabrication, and outside-service requirements.
- Strong attention to detail when reviewing RFQs and customer drawings.
- Ability to manage multiple quotations and opportunities simultaneously.

4. Communication & Organization

- Strong written and verbal communication skills.
- Organized and capable of managing multiple leads, RFQs, quotations, and follow-ups.
- Comfortable working independently in a remote environment.
- Strong follow-up and time-management skills.
- Ability to travel for customer meetings, site visits, and business development when required.

Compensation
- $2,500 per month
- 5% commission

Key Performance Indicators (KPIs)
- 15 qualified leads per month
- 3+ customer meetings per week
- 10 follow-up actions per week through calls and/or emails
- Develop an active pipeline of $250,000 within 60 days
- Target 10% conversion from qualified lead to closed sale
- Weekly activity report every Friday

Pay: From $2,500.00 per month

Benefits

- On-site parking

Work Location: In person

📌 Sales Representative / Estimator (Orangeville)
🏢 Serpa Steel Custom Fabrication
📍 Orangeville