At WorkflowPros, we’ve developed our own CRM system for home service businesses. We’re looking for a Social Media & Content Specialist who can understand the challenges our customers face, explain how our product helps, and create content that connects with business owners across the US and Canada.

Social media will be the main focus of this role. You’ll plan and publish content, take part in relevant conversations, and learn what matters to our audience. You’ll also turn those insights into ads, customer stories, website copy, emails, and short video scripts.

What you’ll do

- Plan topics and write posts for LinkedIn, Reddit, X, and other relevant platforms.
- Adapt content to each platform’s audience, format, and community rules.
- Publish approved posts, respond to comments, participate in discussions, and find new content ideas.
- Write copy for social media ads, Google Ads, and banners, including variations of headlines and calls to action for testing.
- Interview customers and team members to learn how businesses use WorkflowPros and what results they’ve achieved.
- Create customer case studies for our website, then adapt them into social posts, ads, and emails.
- Write and update website copy, including headlines, product descriptions, perks, and calls to action.
- Write email campaigns and scripts for short videos.
- Check product details and claims with the team before publishing.

What we’re looking for





- Experience managing social media for a brand, including content planning, writing, publishing, and community engagement.
- A solid understanding of LinkedIn, Reddit, and X, and the ability to join conversations in a way that feels natural to each platform.
- Excellent English writing skills and an understanding of audiences in the US and Canada.
- Commercial copywriting experience and examples of published work.
- The ability to explain the value of a software product in transparent, specific language.
- Curiosity and independence: you ask positive questions, find useful details, verify facts, and take content from idea to publication.
- The ability to adapt your writing to different channels and goals.
- The ability to write your own copy. AI can be used for research and proofreading, but the final content must be your own work.

Nice to have: Experience with B2B SaaS, field service management software, or home service businesses. Experience interviewing customers and creating case studies is also an advantage.

How to apply

Please send your résumé and links to 3–5 published examples of your work. We’d especially like to see social media content you’ve created for a business, as well as any customer case studies or software product copy.

Pay: $5,800.00-$7,100.00 per month

Work Location: In person

📌 Social Media & Content SpecialistB SaaS) (Mississauga)
🏢 WORKFLOW
📍 Mississauga