Digital Marketing Specialist

Manufacturers Automation Inc. (ManuAuto) is an established Canadian provider and distributor of industrial automation, industrial communication, networking and Industrial Internet of Things (IIoT) products and solutions. With more than 40 years in business, ManuAuto supports customers across Canada and the broader North American market in industries including manufacturing, automotive, mining, wood, food production, aerospace, and oil and gas.

We are seeking a Digital Marketing Specialist to support the continued development of our digital presence, e-commerce activities and product-marketing initiatives.

Position details

- Permanent, full-time position
- One vacancy
- 40 hours per week
- Day schedule
- $42.00 per hour
- Start date: As soon as possible
- Work arrangement: On site
- Work location: 1600 King Street North, Unit 4, St. Jacobs, Ontario N0B 2N0
- Language of work: English

Responsibilities
- Assess the company’s products, target markets and digital presence to identify marketing and advertising needs and opportunities.
- Develop and implement digital marketing and advertising strategies to promote the company’s products and strengthen its online presence.
- Plan, create, manage and optimize paid digital advertising campaigns, including search, shopping and other relevant online advertising channels.
- Develop and implement search engine optimization strategies, including keyword research, website content optimization and technical SEO improvements.
- Plan and execute email marketing and digital promotional campaigns to support product awareness, customer engagement and sales objectives.




- Develop and optimize digital content for company websites, product pages, online marketplaces and other marketing channels.
- Manage and maintain the company’s digital marketing presence across appropriate social media and online platforms.
- Monitor and analyze website traffic, advertising results, campaign performance and other marketing metrics, and prepare reports and recommendations for management.
- Conduct competitor and digital-channel analysis to inform the company’s advertising and marketing plans.
- Coordinate with internal staff, developers, designers and external service providers in the development and implementation of digital marketing materials, website improvements and promotional initiatives.
- Evaluate completed marketing and advertising campaigns using performance data and recommend adjustments to improve reach, engagement, conversions and return on advertising expenditure.
- Assist in preparing promotional materials, presentations, website content and other digital communications supporting the company’s marketing activities.

Education
- University degree or college diploma in marketing, business, e-commerce, communications or a related field.

Experience




- Three years to less than five years of relevant skilled digital-marketing experience.
- Experience must include e-commerce, search engine optimization, paid digital advertising, website or content management, and digital campaign analysis.

Required knowledge and skills
- E-commerce and online marketing
- Search engine optimization
- Paid digital advertising
- Website and digital-content management
- Digital campaign analysis and reporting
- Shopify
- WordPress
- Social media platforms
- Excellent oral and written communication
- Strong organization and attention to detail
- Ability to work effectively as part of a team

Experience with Google Ads, Google Analytics 4, Google Search Console, Google Merchant Center, Mailchimp and Canva is considered an asset.

Benefits

- Group health care plan
- Dental plan
- On-site parking
- Mileage reimbursement
- Team-building opportunities

How to apply

Please apply through Indeed with your résumé and cover letter. Applications may also be submitted by email to [email protected].

Applicants must be legally authorized to work in Canada. Only candidates selected for further assessment will be contacted.

Pay: $42.00 per hour

Expected hours: 40.0 per week

Advantages

- Company events
- Dental care
- Extended health care
- Mileage reimbursement
- On-site parking

Ability to commute/relocate:
- St. Jacobs, ON: reliably commute or plan to relocate before starting work (preferred)

Experience:
- Digital marketing: 3 years (preferred)

Language:
- English (preferred)

Work Location: In person

📌 Digital Marketing Specialist (St. Jacobs)
🏢 Manufacturers Automation
📍 St. Jacobs