At Birchwood, marketing is a strategic driver ofgrowth, retention, and brand leadership.

As Manitoba’s largest automotive retailer, Birchwoodoperates 24 dealerships, multiple collision centres, and credit solutionsall supported by a centralized, in-house marketing team. This role is designedfor someone who wants real ownership, real budgets, and realinfluence—not just campaign coordination.

If you’re looking to challenge yourself beyond “digital-onlyexecution” and into full-funnel marketing strategy, planning, andperformance management, this role was built for you.

The Prospect

As an Account Manager, you will act as the primarymarketing partner for a portfolio of Birchwood dealerships. You’ll workdirectly with General Managers, and senior leadership, helping translatebusiness goals into integrated marketing plans that drive sales, serviceretention, and brand consistency.

You’ll own the planning, budgeting, execution, andperformance analysis of dealership marketing—across digital,traditional, in-store, and experiential channels—while leveraging the scaleand expertise of Birchwood’s centralized media team.

What You’ll Be Responsible For

Strategic Partnership & Planning

- Serve as the trusted marketing advisor and first point of contact forassigned dealerships
- Lead annualand monthly marketing planning, aligning dealership objectives withgroup strategy
- Recommend the right channel mix, messaging approach, and investment strategy—notjust digital tactics

Budget Ownership & Performance Accountability

- Manageand track dealer advertising budgets, ensuring spend aligns withapproved plans and delivers ROI
- Monitorperformance across campaigns and channels, using data to optimize,adjust, and re-prioritize
- Developclear,



actionable monthly performance reports tied to businessoutcomes—not vanity metrics

Execution Across All Facets of Marketing

- Coordinatecampaigns across:
- Digitaladvertising (search, social, display, video)
- Websiteinitiatives and conversion optimization
- Emailand CRM-driven communications
- In-store,on-lot, and local market activations
- Brandand OEM-aligned initiatives
- Workclosely with internal creative, digital, and analytics teams to ensure high-quality execution
- Analyzeresults, identify trends, and proactively bring new ideas andimprovements forward
- Translatemanufacturer programs, inventory priorities, and local market conditionsinto compelling campaigns
- Balancemultiple dealerships while maintaining exceptional organization andattention to detail

What We’re Looking For

- 1–5+years experience in marketing, account management, or client services
- Provenability to manage multiple stakeholders, timelines, and budgets
- Experienceacross marketing strategy, execution, and reporting (not justcampaign deployment)
- Strongcommunication skills— confidently present recommendations and results
- Experiencein automotive, retail, or multi-location brands is an asset (but notrequired)
- Post-secondaryeducation in Marketing, Business, Communications, or related field

What Birchwood Can Offer You:

- Competitive compensation – in addition to salary,



many roles have bonus and commission incentives that reward you for success
- Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options
- RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
- Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus
- Career development opportunities & internal promotions
- Wellness program
- Volunteer program – Dollars for Doing
- Company events – Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [email protected]

📌 Marketing Account Manager (Winnipeg)
🏢 Birchwood
📍 Winnipeg