Join Groupe Dynamite Inc. as the Senior Manager of CRM and spearhead creative customer retention strategies in Montreal. You'll oversee CRM channels, driving engagement that enhances customer lifetime value.This pivotal role, reporting to the Director of Customer Retention, involves crafting and executing a strategic roadmap for CRM initiatives. It demands extensive experience in lifecycle marketing, data-driven decision-making, and managing diverse teams. You'll lead critical performance audits and A/B testing to strengthen customer relationships.Key Responsibilities:Formulate a comprehensive CRM strategy for multiple communication channelsDirect team orchestration for maximum customer engagementMonitor CRM performance for continuous improvementAdvocate for AI applications to improve workflowsAnalyze data with tools like Google Analytics for deeper insightsRequirements:Bachelor's degree required; MBA preferred8+ years in CRM or lifecycle marketing roleExperience in team leadership for 4+ yearsFamiliarity with tools like Klaviyo and SnowflakeFrench and English fluency for company interactionsShape the future of customer experience in fashion at Groupe Dynamite, leading with data and design.

📌 Senior Manager Of Crm Strategy In Fashion (Mount Royal)
🏢 Groupe Dynamite
📍 Mount Royal