We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.Ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.AutoTrader.Ca is Canada's largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country's top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders.As part of AutoScout24 group, Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.Your focus will be turning our brand strategy into transparent, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap,



using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.What You'll DoOwn the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.Use insights and performance data to improve creative output and messagingBrief and manage creators and internal teams to deliver high-quality short-form video contentReview creator‐submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.Build and manage a small roster of creators who represent the brand authenticallyEnsure consistency across paid and organic social channelsExplore AI tools and workflows to improve creative speed and efficiencyWhat You'll Bring8+ years of experience in brand, social creative, content strategy, or similar rolesStrong experience working with creators and short-form content productionSolid understanding of platforms like Meta, YouTube,



and TikTokProven ability to turn brand ideas into effective ads and social contentData-informed mindset with strong creative judgment (no heavy analytics required)Experience briefing and managing creators and creative productionComfortable making clear go/no-go creative decisionsHands‐on experience using AI tools for creative production or iterationFluent English and French skills at intermidiate levelExperience scaling creator‐led or UGC content strategies; experience working in international or multi‐market environments is a plusWhat This Role Is NotA community or social media management roleA pure performance marketing or media buying roleA traditional brand campaign role focused only on large launchesAn agency coordination role without creative ownershipWhat's in it for youWe understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.Benefits from Day 1Gym discountsEmployee and Family Assistance programVirtual wellness eventsConferences & training budgetRegular internal training programsFinancial planningLet us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.CompensationThe expected compensation for this position is: CAD 90K -CAD 110KThis range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits,bonus, and other employee offerings.Use of Artificial Intelligence in Hiring: We use artificial intelligence ("AI") in our hiring process, including to screen, assess, or select applicants for this position.Vacancy Status: This job posting is for an existing vacancy.

📌 Senior Creative Strategist – Paid Social / Online Video (Toronto)
🏢 AutoTrader.ca
📍 Toronto