Content Strategist (Social) (Vaughan)

Content Strategist (Social) (Vaughan)

25 Sep
|
CAA Club Group
|
Vaughan

25 Sep

CAA Club Group

Vaughan

About UsAt CAA Club Group, we are passionate about keeping our Members safe—whether they are on the road, at home, or travelling abroad. As a trusted, member‐based organization, we provide products and services that are essential to Member safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors' mobility, and consumer protection. CAA Club Group is a member of the CAA Club Group of Companies and is an equal‐opportunity employer that offers a professional workplace that champions collaboration, trust, and growth.Who We AreAre you ready to join an award‐winning, purpose‐driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer:Work‐life harmony with access to an award‐winning holistic wellness programContinuous learning through our robust corporate curriculum and education reimbursement programIncredible rewards, travel incentives, and product and service discountsPay‐for‐performance and best‐in‐class recognition programsCompetitive benefits that include a defined contribution plan, personal spending account, and so much moreJoin our growing team where everyone belongs!Position DetailsWhat You Will DoParticipate actively in content planning meetings with lines of business, Digital Marketing and Creative ServicesOwn the social content strategy across social priority platforms such as Instagram, Facebook, and YouTube ShortsBuild and manage a channel‐specific content calendar with planned series, tentpole moments,



reactive windows, and campaign integrationCreate social briefs and creative direction by defining the key message, angle, format, call to action, platform specs and audience targetingPlan how to repurpose long‐form blog and magazine content into short‐form formats such as reels, carousels, stories, and threadsManage end‐to‐end publishing workflows from brief to draft, review, approval, production, and publicationLead social content for live events, including scripting and real‐time adjustmentsManage publishing workflows in scheduling tools and maintain organized asset libraries and version controlProduce fast‐turn, reactive content when appropriate while balancing timeliness with brand safety and content strategyOptimize content for each social platform with a focus on angles, pacing, aspect ratios, hashtags or keywords, calls to action and thumbnail choicesSupport the community engagement strategy with prompts, guidance for replies and content that encourages participationEnsure content aligns with brand voice, campaign messaging, and current platform best practicesOther duties as requiredSalary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate's skills,



experience, and working location, as well as the specific position's business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.Who You AreBachelor's degree in Communications, Media Studies, Marketing, Journalism or a related field. Equivalent experience is also acceptedCertificate or specialized training in content marketing, media studies or journalismMinimum 4‐6 years of relevant marketing or content experience, creating and managing social content for a brand, publisher, or agencyHands‐on experience planning a channel‐specific calendar and producing platform‐native assetsExperience writing short‐form video scripts, captions and creative briefs, social publishing tools and analytics, including reporting and testingExperience partnering with creative teams, community management and legal or compliance partnersExperience repurposing long‐form content into short‐form social formatsInternal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted.We may use AI tools to help us through the recruitment process.Our CommitmentWe are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

📌 Content Strategist (Social) (Vaughan)
🏢 CAA Club Group
📍 Vaughan

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