About the CompanyCAST is an award-winning developer of software and hardware solutions for the entertainment, events, and meetings industries. Our flagship products include WYSIWYG, the industry standard for lighting design and pre-visualization, and BlackTrax, a cutting-edge real-time tracking system.OverviewThe Marketing Manager is responsible for designing and delivering the marketing engine that powers CAST’s global growth across WYSIWYG, BlackTrax and emerging products. This role leads digital demand generation, manages our trade show and events program, and drives the creation of compelling content that amplifies our brand in entertainment, events and real-time tracking markets.Compensation & Role DetailsExpected Salary Range: $65,000 – $70,000 CAD (base salary) – depends on experience and qualificationsRole Type: New RoleResponsibilitiesDigital Demand GenerationApplies strong business acumen to build multichannel digital campaigns that maximize ROI across paid media, SEO, email automation, and social channelsDemonstrates creativity by developing engaging content, campaigns, and messagingUses customer focus to develop segmentation, nurture flows, and landing pages tailored to real-world workflows and buying behavioursUses written communication skills to craft explicit, persuasive copy for emails, web content, ads, and newslettersShows action-oriented behavior by launching and iterating campaigns quickly, testing ideas, and using results to guide next stepsDemonstrates learning on the fly by adopting new tools, experimenting with digital tactics,



and analyzing performance to improve conversionsTrade Shows And Events ManagementUses planning and organizing strengths to lead an international trade show programApplies business acumen to manage budgets, evaluate investments, and align event outcomes with sales targetsUses customer focus to design booth experiences, demos, and messagingDemonstrates presentation skills when supporting onsite demos, rehearsing product narratives, and preparing briefing materialsShows action-oriented execution by ensuring all logistics, bookings, demos, and partner interactions are delivered on scheduleAdapts quickly and learns on the fly when dealing with onsite challenges or shifting event requirementsContent and Creative DevelopmentDemonstrates creativity by producing engaging videos, graphics, case studies, and social content that elevate CAST’s brandUses strong written communication to create clear, high-impact materials for product launches, trade shows, and sales enablementApplies customer focus when developing stories and case studiesUses organizing skills to manage content calendars, and version control across multiple projectsShows action-oriented behavior by rapidly producing content in response to product updates, sales needs,



or industry opportunitiesCross Functional CollaborationApplies business acumen when aligning campaigns with sales priorities, product launch timelines, and revenue goalsDemonstrates customer focus when gathering insights from Sales, Support, and Product to shape messagingUses presentation skills to deliver internal updates, brief Sales on campaigns, and present event plans to leadershipShows learning on the fly when absorbing technical product information and translating it into understandable marketing narrativesLeverages organizing and planning skills to coordinate with Product, Engineering, Sales, and global partnersCommunicates effectively in writing to ensure clarity across briefs, plans, and cross-functional documentsProvide field marketing support to distributors and partners with regionalized materials and enablement contentJob Qualifications3+ years of experience in digital marketing, events management, or integrated marketing rolesStrong understanding of B2B and B2C SaaS marketing with experience measuring pipeline and campaign ROIProven ability to manage multiple trade shows annually with strong organizational and vendor management skillsProficiency with CRM and automation platforms such as HubSpot, Zoho, and MicrosoftExperience creating content and using design tools such as Adobe Creative Cloud or CanvaExcellent communication skills with the ability to simplify technical topics for diverse audiencesExperience in entertainment technology, live events, AV or a related creative technology sector is an advantageJob DetailsBusiness Unit: CASTScheduled Weekly Hours: 40Number of Openings Available: 1Worker Type: Regular#J-18808-Ljbffr

📌 Marketing Manager - C$65,000 - C$70,000 A Year (Toronto)
🏢 CAST
📍 Toronto