Your role asMarketing Campaign ManagerThe Growth & Events team is Dialogue's execution engine, converting strategy into pipeline, market presence, and measurable impact. We're looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence.This is a full-ownership role. You'll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth & Events. Please note that t** this is a 12-month mandate.**What you'll be doingSocial media growthOwn social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growthLead community management across all platforms: respond, engage, and build Dialogue's presence in relevant conversationsManage paid social (boosting and ads): audience targeting, budget allocation, and performance optimizationBuild and run Dialogue's employee advocacy program to extend organic reach and strengthen brand credibilityDrive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithmsOwn social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI; share learnings and recommendations with stakeholdersCampaign managementPlan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance trackingRun event promotion campaigns - from awareness to registration - in close partnership with the Events ManagerCoordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid,



reporting)Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales prioritiesTrack campaign performance against pipeline contribution targets; iterate based on dataWhat Success Looks LikeB2B campaigns generate qualified leads and advance pipeline in support of the team's closed pipeline contribution targetSocial media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterlySocial analytics are reported consistently, with transparent recommendations tied to business outcomesStrong cross-functional relationships with Content Marketing, Events, Growth, and GTMWe'd love to hear from you if you have5+ years in B2B marketing with direct ownership of integrated campaignsProven track record of growing social channels and connecting social activity to business outcomesHands-on experience with paid social (LinkedIn a must; Meta and others an asset)Experience building or contributing to an employee advocacy programStrong project management skillsComfortable with analytics tools and able to build clear, actionable performance reportsExperience working with creative and content teams; ability to brief clearly and give sharp feedbackFamiliarity with B2B demand gen and the full marketing funnelAt Dialogue, your well-being is our priorityTaking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits:Access to the Dialogue app and virtual mental health support for you and your familyFully funded insurance, a health spending account, dental coverage, and fitness reimbursement4 weeks vacation, 9 wellness days, and 1 volunteer dayHybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote rolesWork abroad up to 4 weeks/yearIncentive plans, referral bonuses & RRSP matchingLearning via Coursera, external training budget & mentorshipOptional parental leave top-up

📌 Marketing Campaign Manager (Montreal)
🏢 Dialogue
📍 Montreal