Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.Born in Ottawa, ON, we've grown from a bold idea to one of the city's most exciting startups—securing a deal on Dragons' Den and ranking among Ottawa's fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we're disrupting the skincare industry in a big way.At Bushbalm, you'll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we'd love to meet you!Why Join Bushbalm?Be part of a rapidly growing and innovative skincare brand making waves in the beauty industryWork in a collaborative and fun environment that values creativity and fresh ideasGain solid opportunities for career growth and professional developmentHelp expand a brand available in Ulta Beauty nationwide and 17,000+ waxing salonsAbout the RoleWe're looking for a Social Media & Content Strategist who lives and breathes content, someone who understands what makes people stop scrolling, engage, and ultimately convert.Reporting to the Brand Marketing Manager, this person will own Bushbalm's organic social presence across Instagram and TikTok, from shaping content direction to creating, posting, and optimizing content daily.This is a newly created, hands‐on, end‐to‐end role. You'll be responsible for bringing our content pillars to life, executing campaigns and launches, and continuously improving performance through testing and insights.If you're equal parts creative and analytical, and excited to both think strategically and create content yourself,



this role is for you.The starting salary range for this position is $55,000 – $65,000 CAD.ResponsibilitiesPartner with the Brand Marketing Manager to develop and execute Bushbalm's organic social strategyBring content pillars to life through high‐quality, platform‐native content that aligns with brand positioning and business goalsConceptualize, shoot, edit, and publish high‐performing content across Instagram and TikTok (Reels, TikTok, Stories, static)Write captions and content that reflect Bushbalm's voice: confident, playful, and skincare‐smartBuild and manage content calendars aligned with campaigns, launches, and sales prioritiesOwn weekly and monthly performance reporting, tracking KPIs such as engagement, reach, saves, shares, and follower growthAnalyze performance and translate insights into clear improvements in content and strategyStay on top of trends, identifying and executing relevant opportunities quicklyManage daily community engagement including comments, DMs, and user‐generated contentCollaborate cross‐functionally with Brand, Influencer, Creative, and Paid teams to ensure alignmentWho You Are2–4+ years in social media (beauty/DTC preferred)Proven experience creating high‐performing organic social contentStrong understanding of TikTok and Instagram platforms and trendsCreative storyteller with strong instincts for hooks and formatsAnalytical and data‐driven mindsetComfortable being on camera and producing content independentlyHighly organized and execution‐focusedCompetitive salary and comprehensive benefits packageFlexible work environment (remote/hybrid options where applicable)Health and wellness benefits, including a lifestyle spending accountProfessional development opportunities to support career growthFree access to our award‐winning productsInclusive and dynamic company culture with team‐building eventsThis position requires completion of a project as part of the application. Applications submitted without the completed project will not be considered.Join us in redefining body care and making an impact in the beauty industry!

📌 Social Media & Content Strategist (Ottawa)
🏢 Bushbalm Skincare
📍 Ottawa