We're looking for a seasoned B2B marketing leader to join a Canadian organization operating at the intersection of international business, trade and government.This is an opportunity for someone who enjoys being both strategic and hands-on. You'll lead a small marketing team while taking ownership of the marketing strategy, annual plan and budget, and working closely with senior leadership to translate business priorities into effective marketing programs.The organization's marketing approach is primarily expertise and reputation-led, similar to professional services marketing, with a focus on building credibility with sophisticated B2B audiences while generating meaningful engagement and qualified inquiries.What You'll DoDevelop and execute the annual marketing strategy, operational plan and budgetLead integrated B2B marketing programs across brand, content, digital, demand generation and thought leadershipBuild marketing programs that strengthen reputation, demonstrate expertise and engage key audiencesOversee digital marketing, website, social, paid media and marketing automationUse marketing automation and CRM tools to support segmentation, lead nurturing, engagement and campaign measurementEstablish campaign objectives and KPIs, analyze performance and continuously optimize marketing activityManage and coach two direct reports,



providing hands‐on guidance and professional developmentManage agency and vendor relationshipsPartner with senior leaders and internal stakeholders to understand business priorities and recommend appropriate marketing strategiesDevelop business cases and budget recommendations for additional marketing investment when appropriateWhat We're Looking For8+ years of progressive B2B marketing experience, including people management experienceExperience developing marketing strategies and budgets and leading teams through executionStrong integrated marketing background spanning content, digital, brand/reputation and demand generationExperience with marketing automation platforms is required; HubSpot experience is an assetExperience coaching and developing junior marketing professionalsStrong understanding of campaign performance, measurement and optimizationComfortable working in a smaller, less‐siloed environment and personally getting involved in executionStrong executive presence and ability to communicate with senior leadershipFluent English and intermediate/professional FrenchWhy Join?This is a high‐ownership role within a lean organization where marketing has significant visibility and influence. You'll have the prospect to shape how the organization approaches B2B marketing, improve the effectiveness of the marketing function and work closely with senior leadership.________________________Artificial Intelligence (AI) UseAt Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI‐assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.Equal Opportunity & ExperienceCanadian experience is not required for consideration. Equivalent international experience is valued equally.VacancyThis role is currently open, and applications are under review.

📌 Senior Marketing Manager (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Creative Niche
📍 Riviere-des-Prairies—Pointe-aux-Trembles