Step into a leadership role as a Strategic Product Marketing Manager at AppDirect. Drive the vision and execution of product marketing strategies for exciting current offerings.AppDirect is looking for a passionate Product Marketing Manager with 3-5 years of experience in B2B SaaS. You will take full ownership of product positioning and go-to-market strategies while collaborating closely with cross-functional teams. Your insights will influence product development and pricing, ensuring alignment with market needs and customer advocacy.Key Responsibilities:Lead full go-to-market strategies for product launchesDefine success metrics aligned with revenue targetsPartner with product management for roadmap shapingExecute customer advocacy and marketing programsOversee analyst relations and firm briefingsRequirements:3–5 years of B2B SaaS product marketing experienceProven ability in competitive analysis and market intelligenceExcellent written and verbal communication skillsIndependent worker across multiple initiativesFamiliarity with product-led growth is a bonusJoin AppDirect and make an impact by shaping product marketing strategies that resonate in the market.

📌 Strategic Product Marketing Manager (Toronto)
🏢 AppDirect
📍 Toronto