About GIANT Creative

GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results. We are looking for a Client Strategy Lead who manages client success at the intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic development and hands‑on problem solving. You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other specialists. This is a client-facing leadership role that champions a performance-first approach to all projects, while acting as a steward for each client’s brand, values, and goals. You work directly with clients, and directly with an in‑house and contract team, to create explicit, achievable, and measurable impact. Strategy comes first, but expect ~30% of your time to be hands‑on: building a budget model, investigating a tracking case, or developing a key report. What You’ll Do

Client strategy & leadership

Own strategic direction across the client book, from single-location businesses to multi-location franchise systems Lead a heavy client meeting cadence spanning paid media performance, creative strategy, and brand development Run kick‑offs end to end: internal prep, discovery, access checklists, decks Build 30‑60‑90 day launch strategies with product and operations, paid media, and web tech — then move accounts onto long‑term plans Ground strategy in market research and audience development Paid media strategy & oversight

Set campaign strategy, budgets,



and projections across Google Ads and Meta; oversee a specialist team that owns build and optimization Set the methodology for budget models and lead‑flow projections, built with the team from benchmark data Audit creative and campaign structure; identify inefficiencies, keyword whitespace, and client‑campaign alignment Diagnose beyond the ad account — spot when performance gaps trace to tracking, intake misalignment or client‑side follow‑up Creative & content

Guide creative strategy and brand development in step with performance goals Set direction for the media team — videographer, editor, photographer, graphic designer — on messaging, positioning, and shoot production Own pre‑production for video and photo shoots; assets run across web, social, paid, and print Direct content and editorial work, including website content and email Agency operations

Contribute to internal process, tooling, and templates that make the agency's work repeatable Adopt AI tools pragmatically across research, production, analysis, and reporting — faster work without losing rigor Mentor and onboard specialists; write the cheat sheets and playbooks that get new hires productive fast Agency growth & business development

Contribute strategy to proposals and new business pitches Spot upsell and cross‑sell opportunities with account teams; turn strong relationships into expanded scope Push agency thought leadership and process improvement forward What You Bring

7+ years in digital marketing,



including 3+ years leading strategy, accounts, or teams at a senior level (agency experience strongly preferred) Hands‑on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager — you can direct specialists because you’ve done the work A forensic instinct for data — you validate before you trust, and you can explain a platform discrepancy to a client without hand‑wav ing Strong client‑facing communication: you write executive‑ready reports and present decks that make complex analysis land Experience with multi‑location or franchise clients, including budget modelling across territories Nice to Have

Local SEO and Google Business Profile expertise, including compliance‑aware profile management LinkedIn Ads experience, particularly for B2B or franchise development lead gen SEO tooling (SEMrush, Ahrefs) and marketing automation platforms (HubSpot, ActiveCampaign) Familiarity with AI‑assisted production workflows for decks, documents, and creative Experience with project management platforms (e.g., Asana) and building internal process templates Comfort working in regulated or sensitive categories where compliance shapes creative and claims Skills & Attributes

Strategic and analytical mindset: translates complex data into clear insights and smart decisions Performance‑first orientation: full‑funnel understanding of what drives measurable results Client‑centric communicator: excellent verbal and written communication; manages expectations and delivers hard news with credibility Collaborative leader: mentors a team and fosters a culture of accountability, experimentation, and results Solutions‑oriented: comfortable with ambiguity; identifies root causes of performance issues and recommends actionable fixes

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📌 Client Strategy Lead (Winnipeg)
🏢 GIANT Creative
📍 Winnipeg