Senior Analyst, Corporate Strategy and Development - Advanced ConceptsJoin to apply for the Senior Analyst, Corporate Strategy and Development - Advanced Concepts role at BRP .We are looking for a Senior Analyst, Corporate Strategy and Development - Advanced Concepts to help shape the future of our product portfolio by exploring emerging signals, uncovering white spaces, and co‐creating early‐stage concept directions that push the limits of human movement.If you are naturally curious, imaginative, and energized by ambiguity – and you love turning loosely‐defined ideas into structured opportunity spaces – this role is for you.You'll Have The Opportunity ToForesight & Weak Signal Interpretation – Monitor emergent trends, technologies, societal shifts and evolving mobility behaviours across global markets; identify, interpret, and articulate "weak signals" and their potential implications for BRP; contribute to thedevelopment of future scenarios and strategic opportunity framing.White Space Discovery – Analyze user needs, pain points, and behavioural shifts to help identify new segments or adjacent spaces for BRP; conduct exploratory research (qualitative and quantitative) to uncover unmet needs and emerging opportunities; support definition of early "Where to Play" options aligned to Advanced Concepts' strategic pillars.Early‐Stage Concept Development – Work with Design and Innovation and Corporate Strategy and Development teams to translate opportunity spaces into early product and experience concepts; participate in ideationsessions, shaping proto‐personas, customer journeys and early narrative concepts; contribute to framing experience hypotheses,



value‐proposition ideas, and early right‐to‐win elements.Lightweight Business and Market Exploration – Conduct preliminary market assessments (TAM/SAM, competitor landscapes, user archetypes); support creation of early business hypotheses, value‐chain implications, and ecosystem considerations; help prepare strategic assessments and recommendations for Advanced Concepts governance.Strategic Synthesis and Storytelling – Transform ambiguous insights into clear frameworks, visuals, and executive‐ready materials; build presentations anddocumentation for Product Orientation and Product Steering Committees; synthesize findings into concise narratives to support leadership decision‐making.Collaboration and Cross‐Functional Alignment – Coordinate exploratory interviews with internal and external experts; act as a connective tissue between the creativity of Design and Innovation; the strategic lens of Corporate Strategy and Development; and the operational understanding across business units; ensure consistency between foresight, concept framing, and early strategy development.YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIESBachelor's or Master's degree in Business, Strategic Foresight, Innovation, Design Strategy, Engineering,



or related field.3‐5 years of experience in strategic foresight, innovation consulting, design strategy, corporate strategy, or early‐stage product strategy.Strong ability to interpret qualitative and quantitative information.Skilled at synthesizing insights into frameworks and explicit narratives.Excellent storytelling and slide‐creation capabilities.Curiosity, creativity, and entrepreneurial mindset.Comfort working with ambiguity.AssetsExperience collaborating with design or engineering teams.Exposure to mobility, recreation, transportation, sustainability, or experience design.Experience in early concept development or innovation pipelines.Familiarity with foresight methodologies.Diversity & InclusionBRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. We value diversity and strive to build an inclusive workplace where every employee belongs, can grow and find meaning.BenefitsAnnual bonus based on the company's financial results.Generous paid time away.Pension plan.Collective saving opportunities.Industry leading healthcare fully paid by BRP.Feel‐Good PerksFlexible work schedule.A summer schedule that varies by department and location.Holiday season shutdown.Educational resources.Discount on BRP products.Seniority LevelMid‐Senior levelEmployment TypeFull‐timeJob FunctionBusiness Development and SalesManufacturing (Industry)Location and SalaryMontreal, Quebec, Canada – salary range: $90,000.00‐$110,000.00.#J-18808-Ljbffr

📌 Senior Analyst, Corporate Strategy And Development - Advanced Concepts - C$90,000 - C$110,000 A Year (Toronto)
🏢 BRP
📍 Toronto