Become Directive Consulting's Player-Coach Lifecycle Marketing Expert, leading creative client strategies from both a strategic and execution perspective. Operate in a cutting-edge remote environment that values creativity and measurable results.As you establish a Lifecycle Marketing practice, you'll be instrumental in transforming client engagement efforts into tangible revenue and growth. This role demands strong leadership, as you will guide both the strategic direction and hands-on execution of lifecycle programs while mentoring future team members. Your insights will challenge existing methods to create unique,



client-centered solutions.Key Responsibilities:Build and refine lifecycle marketing frameworks with clientsArchitect comprehensive journeys for customer engagementIdentify and implement high-impact opportunitiesDevelop metrics that connect lifecycle engagements to business successLead direct client interactions and project deliveryRequirements:6+ years of relevant Lifecycle Marketing experienceProven track record with eCommerce or B2B SaaS businessesHands-on lifecycle architecture and improvementIn-depth knowledge of segmentation and automation toolsConfident in engaging and guiding client conversationsLead groundbreaking lifecycle marketing initiatives with Directive Consulting.

📌 Player-Coach Lifecycle Marketing Expert (Calgary)
🏢 Directive
📍 Calgary