Enhance personalization strategies as a Specialist in Marketing Technology Solutions at Manulife, located in Toronto. This hybrid role demands a sharp focus on technical requirement definition.
You will lead initiatives that translate business and user journeys into actionable technical requirements. With a track record of at least five years in a similar field, you will ensure that all technical aspects of the personalization projects are validated and launch-ready.
Key Responsibilities: • Convert business objectives into technical and operational needs • Identify and fix gaps affecting data and integration flows • Collaborate with cross-functional teams for readiness • Conduct QA planning for data flows and integrations • Address issues throughout the launch process
Requirements: • 5+ years of experience in marketing technology or solution delivery • Expertise in customer data and technical workflows • Proven ability to communicate between technical and non-technical teams • Relevant bachelor's degree • Robust analytical and documentation skills
Drive the technical groundwork necessary for impactful customer personalization at Manulife. #J-18808-Ljbffr