Elevate the Backyard Fun categories at Canadian Tire as the Strategic Category Manager, driving profitable growth through effective planning and innovative strategies. Your leadership will enhance customer engagement in seasonal and outdoor products.As the Category Business Manager (CBM), you'll report to the Associate Vice President and be responsible for executing financial objectives for categories like Swing Sets and Pools. You will lead initiatives to improve market position,



managing an innovative assortment while aligning with consumer needs to ensure impactful execution.Key Responsibilities:Lead financial planning for Backyard Fun categoriesDevelop and implement strategic category initiativesOversee product lifecycle and brand innovationEstablish effective pricing and promotional initiativesTranslate market trends into compelling strategiesRequirements:Minimum 5 years in Category Management or similarDemonstrated record of achieving financial and operational resultsStrong understanding of retail marketing and consumer behaviorEffective leadership and team development skillsWillingness to travel 2-4 weeks per yearShape the future of Canadian Tire's Backyard Fun offerings and connect with customers through cutting-edge strategies and deep market understanding.

📌 Strategic Category Manager - Backyard Fun (Toronto)
🏢 Canadian Tire
📍 Toronto