Location: Montreal, Quebec, CanadaEmployment type: Full-timeSeniority level: Mid-Senior levelJob function: Marketing, Industries: Travel ArrangementsWhat You'll DoDevelop Encore's demand generation strategy and lead the integrated programs that bring it to lifeOwn the funnel from awareness and lead generation through nurture and conversionResearch, plan, and execute multi-channel campaigns across paid social, search, email, webinars, and events to drive qualified pipelineDefine targeting and segmentation across finance, insurance, and other key verticalsPartner with Brand and Communications to bring thought leadership and creative storytelling into every campaignCollaborate with Marketing Operations to build the infrastructure, automation, scoring models, and reporting that scale demand generationAlign with Commercial and Product leadership to ensure every initiative drives measurable pipeline, adoption, and revenue impactLeverage AI, analytics,



and marketing automation to personalize engagement and optimize performanceOwn the metrics that matter: lead volume, conversion rates, cost per acquisition, and pipeline contributionWho You AreA strategic, hands-on demand generation marketer who turns ideas into measurable impactExperienced in B2B lead generation, campaign orchestration, and funnel optimization across digital channelsSkilled in ABM, paid media, webinars, and email nurture programsComfortable diving deep into complex industries like finance and insurance to uncover current opportunitiesData-driven, curious, and experimental. You test, learn, and scale what worksCollaborative by nature. You build trust across Brand, Ops, Product, and SalesFluent in CRM, marketing automation and analytics toolsForward-looking and innovative. You use AI and emerging tech to move smarter and faster

📌 Senior Demand Generation Manager (Montreal River)
🏢 Encore Corporate Travel
📍 Montreal River