The OpportunityThe Sr Analyst, Business Insights supports the Sonnet Marketing team by delivering reporting, digital funnel insights, and performance analytics across key channels. Responsibilities include analyzing sales performance, quote mix, and retention trends; building and automatingdashboards; and synthesizing insights to inform leadership decisions.Job DescriptionThe role also supports CX investment prioritisation, providing data-driven recommendations to guide resource allocation, and contributes to planning and forecasting through performance projections, scenario analysis, and KPI tracking. The Analyst partners cross-functionally with Marketing, CX, Sales & Distribution, and Technology to reduce operational bottlenecks, strengthen KPI governance, and support successful roadmap execution.What To ExpectDigital Funnel & Performance Analysis - Analyze digital traffic, funnel conversion metrics, and channel performance. Provide impact estimates for CX initiatives to inform prioritisation and measure/analyze post implementation to understand business impact.Reporting & KPI Development - Build and maintain KPI dashboards for operational performance reports. Deliver clear, concise insights to operational and leadership teams.Automation & Data Enablement - Automate recurring reports where possible. Support data quality, structure, and enablement to ensure accuracy and consistency across KPI reporting and forecasting.Business Support & Ad-Hoc Analysis - Support business partners with ad-hoc analysis, business case inputs, and insights tied to lead optimisation, sales performance, and digital behaviour trends to inform decision-making across initiatives.What You BringBachelor's degree (or higher) in analytical field such as Math, Statistics, Engineering, Business.



Marketing knowledge/experience also an asset.2–5 years of relevant experience in an analytical or quantitative role.Experience with data analysis, SQL, Google Analytics 4, Tag Manager, Looker, Tableau, Google Cloud (Bigquery), Excel, PowerPoint, Python/programming.Salary Range: $59,300 - $109,200High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.About UsActual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.This position is being posted to fill an existing vacancy.We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.What's in it for you?Hybrid work schedule for most rolesCompany share ownership programIncentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.Pension and savings programmes, with company-matched RRSP contributionsPaid volunteer days and company matching on charitable donationsEducational resources, tuition assistance, and paid time off to study for examsFocus on inclusion with employee groups,



support for gender affirmation surgery, access to BIPOC counsellors, access to programmes for working parentsWellness and recognition programmesDiscounts on products and servicesGo ahead and expect a lot - you deserve it. It's better here - but don't take our word for it. Definity was named by Excellent Place to Work® as one of the Best WorkplacesTM in Canada for women, for youth, and for inclusion.Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected] part of Definity's commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognise the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.Background checksThis role requires successful clearance of background checks (including criminal checks and leadership references).About The TeamSonnet is part of Definity, which includes some of Canada's most long‐standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.

📌 Sr Analyst, Business Insights (Toronto)
🏢 Definity
📍 Toronto