25 Sep
|
GPS Ontario
|
Ottawa
25 Sep
GPS Ontario
Ottawa
OverviewWe're seeking a multi-talented creative andstrategic professional to oversee GPS Ontario's marketing, e-commerce platform,website, and CRM/ERP integration. This role blends design and content creationwith the operational management of our digital sales and customer engagementplatforms. You'll be responsible for ensuring our brand presence is impactful,our e-shop is up-to-date and profitable, and our ERP/CRM systems are optimizedfor sales and service workflows.Key DutiesE-Shop & Website ManagementMaintain, update, and optimize GPSOntario's e-commerce store with accurate product information, images, pricing,and promotions.Ensure seamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.Manage website content updates, product launches, blog/news posts, and eventpromotions.Track and analyze site analytics to improve traffic, conversion rates, anduser experience.Marketing & DesignPlan and execute integrated marketingcampaigns (email, social, digital ads, trade show promotion).Design promotional materials (graphics, brochures, banners, social ads)aligned with GPS Ontario's branding.Produce video content (product features, demos, customer stories, eventcoverage) for online channels.Manage social media presence and engagement across Facebook, Instagram,LinkedIn, and YouTube.Oversee SEO strategy, keyword optimization, and Google Ads campaigns to driveleads and sales.ERP/CRM ManagementOversee day-to-day use of Odoo ERP/CRM toensure accurate customer records, sales pipeline tracking, and servicefollow-ups.Collaborate with sales and service teams to ensure workflows are documentedand optimized.Generate reports and dashboards for management to track marketing ROI, salesperformance, and customer engagement.Coordinate integration between the e-shop, CRM, and inventory systems toensure consistent data.Requirements3+ years of experience in digitalmarketing, e-commerce, or CRM/ERP management.Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign,Premiere Pro)
or similar tools.Strong understanding of e-commerce platforms (Shopify, WooCommerce, orequivalent) and web CMS systems (WordPress or similar).Experience with ERP/CRM software (Odoo preferred) for sales and customermanagement.Analytical mindset with the ability to interpret marketing and sales data toguide decisions.Strong project management skills; able to juggle multipleinitiatives atonce.Nice-to-HavesBackground in agriculture, precisionfarming, or equipment sales marketing.Knowledge of HTML/CSS and basic web development.Familiarity with product photography, videography, and drone imaging.Competitive salary based on experience.Extended health & dental benefits.Paid time off and seasonal flexibility.Opportunities for professional development and certification.Primarily based at GPS Ontario's NorthGower head office, with occasional travel for trade shows, customer sitevisits, and industry events.Collaborative, hands-on team environment where marketing directly supportssales and service success.ResponsibilitiesMaintain, update, and optimize GPS Ontario's e-commerce store with accurate product information, images, pricing, and promotions.Ensureseamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.Managewebsite content updates, product launches, blog/news posts, and eventpromotions.Track and analyze site analytics to improve traffic, conversion rates, and user experience.Plan and execute integrated marketing campaigns (email, social, digital ads, trade show promotion).Design promotional materials (graphics, brochures, banners, social ads)
aligned with GPS Ontario's branding.Managesocial media presence and engagement across Facebook, Instagram, LinkedIn, andYouTube.Oversee SEO strategy, keyword optimization, and Google Ads campaigns to drive leads and sales.Must Have3+ years of experience in digital marketing, e-commerce, or CRM/ERP management.- Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or similar tools.- Strong understanding of e-commerce platforms (Shopify, WooCommerce, or equivalent) and web CMS systems (WordPress or similar).- Experience with ERP/CRM software (Odoo preferred) for sales and customer management.- Analytical mindset with the ability to interpret marketing and sales data to guide decisions.- Strong project management skills; able to juggle multipleinitiatives at once.Passion for software productsHighly creative and autonomousNice to haveBackground in agriculture, precision farming, or equipment sales marketing.- Knowledge of HTML/CSS and basic web development.- Familiarity with product photography, videography, and drone imaging.What's great in the job?Great team of smart people, in a friendly and open cultureNo dumb managers, no stupid tools to use, no rigid working hoursNo waste of time in enterprise processes, real responsibilities and autonomyExpand your knowledge of various business industriesCreate content that will help our users on a daily basisReal responsibilities and challenges in a fast evolving companyEach employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.Several activities are often organized all over the year, such as weeklysports sessions, team building events, monthly drink, and much moreA full time positionAttractive andCompetitive salary based on experience.Extended health & dental benefits.Paid time off and seasonal flexibility.Opportunities for professional development and certification.
📌 Digital Marketing, E-Commerce & Crm Manager (Ottawa)
🏢 GPS Ontario
📍 Ottawa