What the Role IsBabylist Money is a new line of business built on a simple insight: the families Babylist serves don't stop needing guidance after the registry is done. Early Investor — the team's first shipped product — gives parents a way to connect a college savings account to a child's Babylist fund for loved ones to contribute directly. It launched in July 2026 and now the focus is growing it. This PM will own the Early Investor product experience — defining the monetization strategy, driving top-of-funnel growth, and building the sticky product hooks that bring families back to Babylist long after the baby shower. The role sits within the Babylist Money org, reporting to the PM/GM leading the business on a growing team.Who You AreOutcome-obsessed — you think in terms of revenue impact and measurable results, not shipped features; you can point to at least one project and say exactly what it drove for the bottom lineOwned a roadmap — not just executed someone else's priorities; you've had to sit with the blank page, decide what matters, and defend itComfortable with zero-to-one — you've built or co-built something new, not just optimized an existing productGrowth-minded by instinct — you see a metric that needs to move and you immediately start generating hypotheses; you energize your team to begin experimentation with clear ways to measureTechnically hands-on — you work directly with engineering daily, can QA your own work, ask smart technical questions, and move fast without waiting for answers; engineering is your partner, not your resourceData-driven by default — when you see a problem, your first instinct is to find the number that defines it and propose ways to move itStrong communicator with a clear point of view — you can present to leadership, defend your work, and know when to acquiesce; you have robust opinions, loosely heldOrganized and systematic — you keep stakeholders informed without being asked, and you have a transparent system for how you track progress and communicate plansB2C experience is a plus — understanding how to work with a large consumer audience is helpful, though solid product instincts and growth experience in any context can translateYou naturally reach for AI in your work — at Babylist, every team uses AI daily; you use it to make yourjob more effective, not to showboat; you're already reachingfor it to get answers yourself rather than waiting on someone elseHow You Will Make An ImpactOwn Early Investor end-to-end — take ideas from start to finish, define success metrics,



ship, measure, and iterate without waiting to be told what comes nextDrive top-of-funnel growth for Early Investor — identify the levers, run the experiments, report on outcomes with clarity, and keep goingIdentify and test monetization strategies beyond transaction fees — partnerships, physical products, integrated experiences — and build the case for what to prioritizeBuild sticky product features that give postpartum families a reason to come back to Babylist — think birthdays, college savings milestones, and seasonal momentsWork daily alongside an engineering manager and a team of engineers as a true partner — if they fail, you fail, and vice versaCommunicate wins, failures, and learnings to leadership in a structured, consistent wayWhy This RoleEarly Investor is live and showing real signal — you're not starting from zero, you're accelerating something that's already workingBabylist Money is early enough that your fingerprints will be on everything — the monetization model, the growth playbook, the product hooks that define what this becomesThere's a clear path to something big — the team lead grew a comparable zero-to-one business to $60M; the ambition here is the sameLeadership moves fast and expects the same, giving the team real autonomy to build the roadmap bottoms-up.About CompensationWe use a market-based approach to compensation. The starting salary range for this role is:C$ 179,800 to 224,700 + target 15% annual bonusYour starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.Who We AreBabylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby,



Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.Our Ways of WorkingBabylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.Why You Will Love Working At BabylistOur CultureWe work with focus and intention, then step away to rechargeWe believe in exceptional management, and we invest in the tools and the time to connect with colleaguesWe build products that positively impact millions of people's livesAI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it countsGrowth & DevelopmentCompetitive pay and meaningful opportunities for career advancementWe believe technology and data can solve hard problemsWe're committed to career progression and performance-based advancementBenefitsCompany-paid medical, dental, and vision insuranceRetirement savings plan with company matching and flexible spending accountsGenerous paid parental leave and PTOWinter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshedRemote work stipend to set up your officePerks for physical, mental, and emotional health, parenting, childcare, and financial planningImportant NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it,and every hiring decision is made by a person.

📌 Senior Product Manager, Money (Ottawa)
🏢 Babylist -
📍 Ottawa