Join our outdoor retail company as the Channel Development Program Marketing Specialist, focusing on AI-driven marketing strategies to optimize campaign outcomes. Your expertise will enhance customer engagement and drive sales.You will oversee all aspects of the Channel Development Program, collaborating with vendors and channel leads to roll out effective marketing initiatives. Your 2-5 years of experience in digital and ecommerce marketing will empower you to implement A/B testing and other analytical approaches in campaigns that support top brands.Key Responsibilities:Create marketing calendars for key product launchesDevelop SOPs for cross-channel marketing effectivenessBuild targeted email and SMS campaigns using AIOptimize brand scorecards for performance insightsMaintain a vendor image repository for campaign needsRequirements:2-5 years in digital or multi-brand retail marketingExcellent track record with multi-channel campaignsProficient in analytics and automation toolsStrong communication and organizational skillsPassionate about the outdoor industry and innovationBring your analytical mindset and marketing skills to enhance customer experiences and support outdoor adventures.

📌 Ai-Driven Marketing Specialist Role (Ottawa)
🏢 Confidential
📍 Ottawa